British Asian Trust welcomes new ambassador Manish Malhotra  

Manish Malhotra at Aashni + co


One of The Prince’s Charities, The British Asian Trust, hosted an exclusive preview of the latest Festive collection presented by celebrated Indian designer, Manish Malhotra…reports Asian Lite news

Manish Malhotra at Aashni + co
Manish Malhotra at Aashni + co

The event took place at the UK’s leading, Indian high fashion multi-brand store, Aashni + Co, Notting Hill, London. Against the sumptuous backdrop of the fashion talent’s latest couture designs, the announcement was made of his ambassadorship for the charity to an attending guest list of VIP’s, influencers, media and The British Asian Trust ambassadors such as actress Laila Rouass;newsreader and presenter Sonali Shah; and BBC Radio news presenter, Ritula Shah.

Speaking at the event, Manish Malhotra said, “I am overwhelmed at the opportunity of coming on board as an ambassador for The British Asian Trust. I have been observing their great work for some time and am looking forward to contributing in my own way. There has been an overwhelming response from guests and media this evening to the new collection also. Aashni + Co is one of the first stores in the UK to really showcase Indian fashion. I’ve been a part of Aashni + Co since the beginning. It’s a serious store and a great showcase for the West to see what’s happening in India today.”

Hitan Mehta, Executive Director, The British Asian Trust said, “It has been a great evening, celebrating and showcasing the best of the Indian fashion industry that is Manish Malhotra and at the same time raising the awareness and funds to help those disadvantaged in South Asia. We are very excited to have Manish on board as an ambassador for the Trust and would also like to say a huge thanks to Aashni Anshul Doshi for being such a fantastic supporter of the Trust.”

Aashni Anshul Doshi (Shah), Founder and Creative Director of Aashni + Co, said, “It’s been a wonderful evening with an amazing response to Manish’s new collection, as well as to the news of his ambassadorship for The British Asian Trust. We are proud of our relationship with Manish and are so delighted to be presenting his latest, festive collection in-store, as well as sharing the news of his involvement with an extremely noble cause.”