Magic of India Hosts Holi in London

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Over 500 people assemble at Swiss Cottage to celebrate Holi organised by Magic of India. The forum,  who are very enthusiastic in bringing the real Indian experience to London, invited the local communities to celebrate the festival of colour in its real flavour. The event had all the people there dancing and laughing. It was a great family afternoon. PICS:  Karthik Vilwanathan

Magic of India's Holi Celebration in London
Magic of India’s Holi Celebration in London

Founded in January 2013, Magic of India is a cultural edutainment organisation in London. It brings forth and celebrates the diversity of cultures in India, its festivals, history, arts, yoga, and Hindi language in a joyful and engaging way.

They run weekly term classes for children across four centres in London. Earlier this year,  their founder Geeta Srivastava won the ‘Outstanding Achievement British Indian Award’ in recognition for the impact Magic of India has had to the UK community. Magic of India also organises vivid and engaging, well-orchestrated school workshop called ‘Ticket to India’

Magic of India's Holi Celebration in London
Magic of India’s Holi Celebration in London

In appreciation of the support from the local Camden Council, a painting made by all the event participants was presented this week, to Nicky Ezer from the Camden Events. She was thrilled and she suggested putting it up in a public space, perhaps the Swiss Cottage Library. The whole event was abuzz on social media with over 45000 views.

Holi for some, is a reminiscence of their childhood times. For young children its a captive memory of limitless fun throwing dry color powder, dancing to Bollywood grooves and wishing everyone “Happy Holi’! For the Indians and non-Indians alike, it’s the celebrations to see communities coming together in a big fun duel with coloured powder, dancing and singing with Bollywood DJ and Dhol players(Indian drum music) and immersing themselves into the celebration mood.

The festival has its roots in Hinduism, however it is widely celebrated by people of all faiths across India, as well as by Indians across the globe. Magic of India in its full spirit hosts Holi year after year at the Swiss Cottage Centre Outdoor Area year after year.