Lady Barbara Judge backs award-winning charity Penny Appeal


One of Britain’s most powerful business woman backs ‘small change, big difference’ charity Penny Appeal….reports Richa Grover for Asian Lite News

Penny Appeal Chairman Adeem Younis

Lady Barbara Judge CBE, described as one of Britain’s most influential and well-connected business women has chosen to back award-winning charity Penny Appeal.

A professional lawyer and currently the first ever lady Chair of the 113-year-old Institute of Directors (IoD), Lady Barbara is to take on the role of Ambassador for the charity with immediate effect.

Lady Barbara was born in New York but is now permanently based in London. She has had an unusually broad and successful international career as a Senior Executive, Chairman and non-executive Director in both the private and public sectors.

Early in her career Lady Barbara was appointed by the President as a Commissioner of the US Securities and Exchange Commission, thereafter appointed as the first woman executive Director of both News International and Samuel Montagu and has held many positions in the financial services industry including Senior Advisor to the Hong Kong Stock Exchange. In 2002 Lady Barbara was appointed as Director of the United Kingdom Atomic Energy Authority and became Chairman in 2004 and was subsequently reappointed in 2007. After completing the permitted two terms, she was appointed as Chairman of the Pension Protection Fund and served for two terms. 

​​Penny Appeal Chairman Adeem Younis said: “I couldn’t be more delighted that Lady Barbara has chosen to work with Penny Appeal. Her work with us will be focused in the UK and she will visit many of our UK offices and Penny shops in the coming months, meeting many of our volunteers who work extremely hardShe is also keen to support our WOW programme that champions and empowers women and girls to attain gender equality.

Lady Barbara Judge CBE with Penny Appeal Chairman Adeem Younis

Commenting on her new role, Lady Barbara said: “I am delighted to be able to support Penny Appeal. Adeem is such a special hard-working person.  was first impressed with him when he won the IoD’s Young Director of the Year in 2017.  He has achieved so much in recent years and I hope that I can help to make a difference to the important work of the charity and its impressive team.”

The announcement comes as Penny Appeal are celebrating a clutch of national and international awards for their work, both in the UK and overseas.  Penny Appeal are currently finalists in the BOND International awards and Adeem continues to be decorated for his work on behalf of the charity, with the most recent double win at the NatWest Great British Entrepreneur Awards.

Penny Appeal, the award winning international humanitarian charity, was set up in 2009 by Wakefield entrepreneur Adeem Younis, to provide a range of life-saving solutions in over 30-crisis hit countries. As one of the fastest growing charities in the sector, Penny Appeal has transformed countless number of lives and empowered communities around the globe, helping to break the poverty cycle through their simple vision; taking your small change and making a big difference.

Penny Appeal is a twice Guinness-World-Record holder and works closely with leading celebrities and globally renowned institutions in the UK and beyond in the fight against poverty.

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