Apollo Tyres’ inaugural edition of #BadRoadBuddies, an off-roading event, came to a scintillating finish in Goa ….reports Asian Lite News
The community of nearly 50 off-roaders, social media influencers and journalists from different parts of India were joined in the final leg of the drive by Sachin Tendulkar, brand ambassador for Apollo Tyres, Onkar S Kanwar, Chairman and Neeraj Kanwar, Vice Chairman and MD, Apollo Tyres Ltd. Sachin Tendulkar and Neeraj Kanwar also went for a quick off-roading on multiple tracks.
Speaking on the occasion, Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd said, “We wanted to provide budding off-roaders and enthusiasts a platform to come together and discover the roads less travelled across the vast Indian terrain. Bad Road Buddies is a special initiative curated by Apollo Tyres for them. The project would help the off-roaders experience the Apollo Apterra tyres, which are designed to tackle the rough roads with ease, making the journey more thrilling.”
Bad Road Buddies is a community for budding off-roaders to come together and discover the unexplored beauty that beholds in this vast terrain that is India. The people who belong to this community are the ones willing to make it through some of the harshest roads in the country only to visit places that will deliver them with breath-taking views.
Apollo Tyres aims at building #BadRoadBuddies as a robust community of SUV owners/drivers. The inaugural edition in Goa, spread over two days, saw a cavalcade of nearly 100 vehicles fitted with Apollo Apterra tyres travelling from Goa to Dandeli, and back, passing through some of the natural and man-made off-roading tracks. The event concluded with a lively performance by the rock and roll band, ‘Parikrama’ in the evening.
The participants had their vehicles fitted with Apollo Apterra tyres, which are designed to provide a silent and comfortable drive even in the toughest of terrains. These tyres have longer service life with excellent safety during high speed and braking. Navigating across some of the challenging terrains in their respective vehicles the adventure seekers of #BadRoadBuddies were offered a great opportunity to share an unmatched and unparalleled motoring experience.