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Burger King lands in India

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New Delhi: People throng a newly opened fast food restaurant in a Delhi shopping mall on Nov 9, 2014.

 

New Delhi: People throng a newly opened fast food restaurant in a Delhi shopping mall on Nov 9, 2014.
New Delhi: People throng a newly opened fast food restaurant in a Delhi shopping mall on Nov 9, 2014.

Miami-based fast food chain Burger King said that it will enter the Indian market by opening its first outlet in the national capital’s south Delhi up-market Select Citywalk mall in Saket on Sunday.

According to the company, which is a part of quick service restaurant (QSR) major Burger King Worldwide, it plans to operate around 10-12 outlets in the country over the next three months.

The company had recently partnered with e-commerce site eBay India to provide an unique service which allowed the users to pre-order the hospitality major’s super-sized ‘Whopper’ burger.

eBay India gave its customers an opportunity to pre-order the ‘Whopper’ prior to the opening of the Burger King outlet in Delhi.

The Miami-based QSR giant is best known for its five-inch diameter iconic burger- the ‘Whopper’ which was created in 1957.

The ‘Whopper’ is famous for its flame grilled patty with a unique build that has been recently converted into a signature visual identity using ingredient coloured stripes.

Opening in India the company has also tweaked its menu by launching the ‘Whopper’ in three new variants – vegetarian, chicken and mutton.

“At Burger King we want to be closest to our guests, be relevant and understand the trend,”Uma Talreja, chief marketing officer, Burger King India, had said recently.

The company will compete for market share with established players like McDonalds India, KFC, Pizza Hut, Subway and Taco Bell.

 

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