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Londoners throng to buy Indian fashion

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Fans of Indian fashion waiting to grab the works of their favourite designer

Fans of Indian high fashion in London arrive at Aashni + Co to grab their dream outfits by their favourite designers at a fraction of normal retail prices…reports Asian Lite, Britain’s best newspaper for the British Asians 

Fans of Indian fashion waiting to grab the works of their favourite designer
Fans of Indian fashion waiting to grab the works of their favourite designer

The first ever Blowout Sample Sale hosted by Aashni + Co, the UK’s leading, Indian high fashion, multi-brand store, was a staggering, sell-out success.

The event took place on Saturday 16th May and featured a flat 70 per cent off collections by India’s leading fashion designers such as Manish Malhotra, Tarun Tahiliani, Rohit Bal, Varun Bahl, Vineet Bahl, Anamika Khanna, Gaurav Gupta, Indian by Manish Arora, Anand Kabra, Marg by Soumitra and more.

Queues generated outside the store from early morning, running down the street until 1pm, with all sample sale pieces selling out by 2.30pm. Customers and fans of Indian high fashion maximised the occasion to grab their dream outfits by their favourite designers at a fraction of normal retail prices, with the store at full capacity throughout the day.

One happy shopper at the event said, “Staff were so lovely in helping me with my shopping and making my selection easier. It was a great shopping experience and I am super thrilled with my outfits. The collection was fab, which made it all the more difficult to select what to finally buy. But thanks to Slikha from Aashni’s team, I have added beautiful pieces to my wardrobe.”

Another shopper said, “Whoever said money can’t buy happiness, simply hasn’t visited Aashni’s Blowout Sample Sale. There was definitely a bit of magic found when I picked out a jacket I had my eyes on for over a year now, except at a much better price. I knew it was made for me. The room was buzzing, the outfits were stunning with everyone rushing and wallets busting – perfect formula for a successful sale. I can’t wait for the next one. This time, I will definitely camp out overnight! This was better than buying a new iPhone.”

Aashni + Co, the UK’s leading, Indian high fashion, multi-brand store
IT’S ALL OVER: Aashni + Co after the sample sale

Aashni + Co presents the most desirable edit in Indian high fashion in the UK. A concept store in the heart of London’s Notting Hill, Aashni + Coprovides access to visionary designers of India for the UK market such as Anamika Khanna, Anushree Reddy, Arpita Mehta, Manish Malhotra, Sabyasachi, Varun Bahl and many more.

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