Renault is going the extra mile to celebrate its sponsorship of THE COLOR RUN, the Happiest 5k on the Planet, with the launch of a commemorative special edition Twingo city car….reports Asian Lite News
The French car manufacturer is sponsoring the Yellow Color Zone of the UK series of THE COLOR RUN global events, where thousands of runners start the course in a white T-shirt and are covered in a rainbow of colours throughout the course.
Taking place at the heart of five nationwide cities that span Brighton to Glasgow and kicking off in London at Wembley Park on 12 June, THE COLOR RUN is all about having fun with friends and family and enjoying a truly colourful experience. The events are untimed and participants are invited to complete the course however they wish, be it running, walking, skipping, dancing or even cartwheeling!
For 2016, THE COLOR RUN is bringing the theme of an island holiday to each venue with its Tropicolor Tour, transforming the locations into bustling hives of fun, music and colour. The famous ‘Color Throws’ will welcome participants across the line in a frenzy of colour and the fun will continue at the Finish Festival with entertainment from a mix of DJs and MCs.
As well as sponsoring the yellow section of each course in homage to the vibrant colour of its iconic badge, Renault will be adding even more colour to each city’s event with the display of the new Twingo THE COLOR RUN Special Edition.
Fun, innovative and guaranteed to leave people smiling, the Renault Twingo is the ideal match for THE COLOR RUN. Based on the popular Twingo Play version, that features air conditioning, daytime running lights, electric front windows, DAB tuner with Bluetooth®, AUX and USB connectivity, and the R&GO®application that turns any compatible smartphone into an infotainment and navigation system, the Twingo THE COLOR RUN Special Edition adds an electric panoramic fabric folding sunroof, 15-inch ‘Exception’ alloy wheels, THE COLOR RUN-exclusive floor mats and the choice of any compatible Exterior Touch Pack and Interior Style Pack, which add colour coordinated details to the inside and outside of the striking city car.
The five-door Twingo THE COLOR RUN Special Edition is available in all of the Twingo’s large array of colours – including the new Ultraviolet metallic shade – and customers can make it even more distinctive with optional Special Edition decals.
Powering the striking Twingo is the SCe 70 petrol engine, the three-cylinder, 999cc engine in the Twingo THE COLOR RUN Special Edition returns fuel economy of 56.6mpg (Combined) and emits 112g/km CO2.
Compared to a Twingo Play specified with the same extras, the Twingo THE COLOR RUN Special Edition offers a customer saving of £800. The Twingo THE COLOR RUN Special Edition is priced from £10,495 and is available to order now.
James Boyer, Marketing Director, Groupe Renault UK & Ireland, said: “We’re very excited to partner with THE COLOR RUN, especially as it brings something new and fun to the city, just like the Renault Twingo. Both are all about enjoying urban environments to the maximum and colour is also a major part of the Twingo with the car’s many personalisation options offering drivers the chance to tailor it to their own unique style to really cut a dash around town.”
Andy Knee, Managing Director EMEA of Mass Participation Sports, at organisers IMG, commented: “We’re delighted Renault has chosen to launch a special edition Twingo to celebrate its partnership with THE COLOR RUN. The Twingo’s playful personality is sure to connect well with our ‘Color Runners’ who are incredibly passionate about immersing themselves in the Happiest 5k on the Planet. We look forward to seeing these dynamic and stylish cars at our COLOR RUN events and on roads across the country.”
THE COLOR RUN events will take place at:
London – 12 June
Manchester – 2 July
Glasgow – 17 July
Birmingham – 20 August
London – 4 September
Brighton – 17 September
Entry is available at www.thecolorrun.co.uk