Home Business Tata Motors Joins With Jayem Automotives

Tata Motors Joins With Jayem Automotives

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Kolkata: Tata Motors Head Marketing (Passenger Vehicles Business Unit) Vivek Srivatsa at the launch of
Tata Motors Head Marketing (Passenger Vehicles Business Unit) Vivek Srivatsa at the launch of "Tigor" in Kolkata (Photo: Kuntal Chakrabarty/IANS)

Automobile major Tata Motors announced a joint venture with Jayem Automotives for the development of special performance vehicles based on the latest series products….reports Asian Lite News

Kolkata: Tata Motors Head Marketing (Passenger Vehicles Business Unit) Vivek Srivatsa at the launch of "Tigor" in Kolkata, on March 31, 2017. (Photo: Kuntal Chakrabarty/IANS) by .
Tata Motors Head Marketing (Passenger Vehicles Business Unit) Vivek Srivatsa at the launch of “Tigor” in Kolkata (Photo: Kuntal Chakrabarty/IANS)

The automobile major said the joint venture firm — JT Special Vehicles — will work towards performance enhancement and appearance of series vehicles to offer an innovative range of niche aspirational products for the passenger car customers.

“JT Special Vehicles will develop a range of performance vehicles in a phased manner at a dedicated line, currently being explored at Coimbatore,” the company said in a statement.

The company said the facility at Coimbatore will aim to deliver the next level of personalisation and enhanced performance with agility and efficiency with all processes — including design, precision machining, assembly, and testing facilities — driven under one roof.

“As part of Tata Motors’ Passenger Vehicle business strategy, while an architecture approach with two platform strategy will reduce complexity, these special performance vehicles will be targeted to augment the latest product range in our vision to build aspirational cars,” the statement added.

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