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Colors to launch movie channel

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Raj Nayak, CEO, Colors

Colors, one of the leading channels in the global market, will launch a movie channel from 29 September ….reports Asian Lite News

Raj Nayak, CEO, Colors
Raj Nayak, CEO, Colors

“Rishtey was launched first outside Indian in UK,” said Raj Nayak, CEO – Colors. “The British audience has always given tremendous support and thus it’s a special country to us. We have planned to launch a first TV movie channel in UK from September 29 thus giving UK’s discerning audience the best films and service.’’

Anil Kapoor and head honchos from Colors TV were present at the event in London to promote their show 24 on Colours TV in UK.

To share his experience of being a part of Colors UK’s much-anticipated espionage thriller, Anil Kapoor aka Jai Singh Rathod participated in a media blitzkrieg in London. 24 have been raising the thrill quotient as Jai Singh Rathod’s epic mission continues every Saturday and Sunday at 9:30 PM on Colors UK.

Commenting on the show, Nayak said: “24 has been an unprecedented game-changer; it has conquered the Indian television industry with its freshness and gripping narrative. The show has pushed traditional narrative boundaries with the device of presenting the plot within a real time format. We are in an environment where we cannot sit back and enjoy the customer’s loyalty. We need to take steps to differentiate ourselves from competition and ensure that our product has a high positioning in the viewers’ minds. The story bears terrific relevance because such situations might get real in today’s day and age. Anil Kapoor and the team have done an incredible job as the show delivers with riveting storytelling and is very international in terms of its look and feel.”

Govind Shahi, Head – Viacom18 UK
Govind Shahi, Head – Viacom18 UK

Govind Shahi, Business Head – UK and USA at IndiaCast said: “Colors UK provides viewers with varied entertainment avenues – an amalgamation of top-notch fiction dramas, star-studded non-fiction and reality shows, and blockbuster films. With 24, we are upping the ante by showcasing groundbreaking content that holds worldwide appeal.

Actor and Producer Anil Kapoor aka Jai Singh Rathod said: “I am really excited to expand the show’s reach on a global platform. Our sole aim is to entertain, and we hope that 24 brings a healthy dose of world-class entertainment to South Asian audiences in the region. London is one of my favourite cities in the world; the people here have always showered me with a lot of affection and support. I am looking forward to interacting with the show’s audience and fans, and hearing about their feedback on the show.”

Ani Kapoor promoting his serial 24 in London
Ani Kapoor promoting his serial 24 in London

Anil Kapoor also visited East Shopping Centre to interact with the show’s eager fans and share his experience of bringing the thriller series on television. Lucky fans had the opportunity to meet and snap selfies with one of Bollywood’s biggest superstars. A star of over 100 films in a career spanning an incredible 40 years,

Bob Popat, a partner at ACR Investments said: “This had been a fantastic day for all of our team here at East Shopping Centre. Welcoming a truly global star to our centre and to the local neighbourhood to interact with so many fans. We hope to bring many more big names to East Shopping Centre in the near future.”

Co-produced by Anil Kapoor Film Co and Ramesh Deo Productions, 24 is being directed by Abhinay Deo and Rensil D’Silva and adapted for Indian audiences by writers Rensil D’Silva and Niranjan Iyengar.

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