Launch of India`s First Cinema-inspired fashion brand Diva’n. New Bride Rani Mukerji Chopra made her first public appearance at the launch of India’s first cinema inspired fashion brand ‘Divani’ by her mother in law Pamela Chopra in the showbiz capital Mumbai. Dressed typically as an Indian bride Rani looked stunning in a Sabya Sachi creation, she completed the look by donning sindoor, red bindi and chodas. Speaking on the occasion Rani thanked all her fans for the lovely wishes she received on her wedding and said that she was happy to be a co-host of the event with her mom-in law. The launch saw the presence of all the B-Town biggies from Parineeti Chopra to Alia Bhatt, Arjun Kapoor to Sushant Singh Rajput, amongst others who came in to cheer up Late Yash Chopra’s wife Pamela Chopra in her new venture. The Flagship store which is a fusion of fashion and cinema includes everything from bridal and couture to western out fits is Yash Raj’s tribute to Mumbai for the city’s contribution to cinema.