If you reach for your phone as soon as you’re awake and struggle to put it down at night, you’re not alone, a Delloite Mobile Consumer study points out ..reports Asian Lite news. 

A study has found more than a third of us check our handsets between 25 and 50 times a day, while 16 per cent of us do it more than 50 times from morning until night.

mobile phone drivingIt is so common that smartphone owners in the UK collectively pick up their devices 1.1 billion times every day.

The figures come from the Deloitte Mobile Consumer report which surveyed 4,000 people in the UK. They show that one in 10 smartphone owners reaches for their device immediately on waking – and not just to turn the alarm off – while 53 per cent have done so within 15 minutes, reports Daily Mail Online.

Almost half of 18 to 24-year-olds check their smartphones within five minutes of waking, mainly to check for texts, emails and social network updates. The ritual is repeated at bedtime, with more than a quarter (28 per cent) checking their smartphone within five minutes before turning off the light.

Paul Lee, Deloitte’s head of technology, media and telecoms research, said, ‘The modern, touch screen-based smartphone is less than a decade old but it is more intertwined with our lives than ever.

‘Constant technological improvements are allowing us to delegate more and more tasks to our phones, from ordering taxis to browsing catalogues and paying for a meal.’

Elsewhere, the study found 76 per cent of adults in the UK have a smartphone, up six per cent on last year.More than 32 million smartphones are bought in the UK every year and a further six million are handed down. Most UK consumers use their smartphones ‘at every opportunity’, the study found, with two-thirds of owners using their devices on public transport, 60 per cent at work and almost half while meeting a friend.

Among the adults with a smartphone, all but 5 per cent have used their devices to take a photo and two-thirds have uploaded or shared their images on social networks and instant messaging.

Around half use their smartphone to take a photo at least once a week.

The report added that ‘neither the wallet nor purse is doomed’, but both are likely to become ‘increasingly marginal’, particularly among younger age groups, because of the smartphone.

More than one in 10 of adults have made a mobile payment in-store, 40 per cent have made a mobile purchase with their phone and 59 per cent have browsed retailers’ sites on their phone.

And the fact participants collectively checked their phones up to 1.1 billion times a day is a sign that users are ‘increasingly obsessed’ with their phones, Deloitte said.



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