Finest fresh squeezed juice and ciders are costlier on an average than Guinness which is just 20.5p. This discrepancy in price between fruit juice and beer has led experts to ask several questions to supermarkets…reports Asian Lite News
Booze price wars among supermarkets have made beer cheaper than fruit juice. It is reported that soft drinks can be twice the price of beer and cider in shop aisles, even though they do not incur alcohol duty.
It has led to the bizarre situation where apple juice is more expensive than cider. And it is more surprising because many alcoholic drinks are more complicated to make, says an exclusive Sun report.
When the average price of booze across popular supermarkets is compared in 100-millilitre measures, orange juice comes out pricier than Guinness and tomato juice more expensive than Stella Artois, the Sun report adds.
Even the stores’ own-brand juice is pricier than booze. The striking cost differences are revealed by food and drink expert Martin Isark, founder of consumer website Can I Eat It?, which compares supermarket prices.
According o the Sun report, this is despite the Government charging duty of 18.4p a litre on beer with an alcohol-by-volume (ABV) strength between 2.8 per cent and 7.5 per cent. Tax on cider is more than double that at 38.8p a litre for brews of between 1.2 per cent and 7.5 per cent ABV, the report says.
Martin told The Sun: “It’s unbelievable that a can of draught Guinness is half the price of Tesco’s freshly squeezed orange juice. “We can all squeeze a few oranges to make a glass of freshly squeezed juice.
“A can of draught Guinness requires a highly qualified master brewer to oversee the milling of the malted barley, the mashing, filtering, boiling, fermentation and maturation process. “It is pure madness. Beer drinkers are scoring on price and health. Shoppers should question the price difference,” asks Martin.