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Throughout the day, participants at the European Tourism Convention on Monday mapped out key challenges and opportunities of the EU tourism sector…Reports Asian Lite News

The European Commission convened a meeting aimed at exploring paths out of the coronavirus crisis and chances of gaining a sustainable recovery of the tourism sector badly hit by the pandemic.

Following nine consecutive years of growth, the tourism ecosystem of the European Union (EU) is among the hardest hit by the global Covid-19 pandemic, reports Xinhua news agency.

Throughout the day, participants at the European Tourism Convention on Monday mapped out key challenges and opportunities of the EU tourism sector and proposed a set of actions as a basis for pledges and further discussion feeding into the European Agenda for Tourism.

“Tourism — one of the biggest sectors of our economy — is the hardest hit by the coronavirus pandemic. The Commission is providing unprecedented support for this extraordinary situation, including financial means for struggling businesses,” EU Commissioner for Internal Market Thierry Breton.



But participants generally agreed that the new post-pandemic tourism era will also bring many new opportunities and new challenges, especially for more sustainable, greener tourism and more information accessible and data-driven tourism, which will enable the digital transition.

“Although the virus is still with us, now is the time to pave the way for a greener and more digital tourism,” Breton said.

Secretary-General of the UN World Tourism Organization (UNWTO) Zurab Pololikashvili also called on governments to promote green investment to drive sustainable recovery from the crisis caused by the pandemic.

SHARM EL-SHEIKH (EGYPT), May 8, 2018 (Xinhua) — Zurab Pololikashvili, Secretary-General of the United Nations World Tourism Organization (UNWTO), is interviewed by Xinhua News Agency at the 44th meeting of the UNWTO Commission for the Middle East and UNWTO Regional Conference in Sharm el-Sheikh, Egypt, on May 8, 2018. The inflow of world tourism to the Middle East and North Africa (MENA) region increased by five percent in 2017, a record high since 2011, said Zurab Pololikashvili here on Tuesday. (Xinhua/Ahmed Gomaa/IANS)

Monday’s on-line conference gathered more than 700 participants, including national and regional public authorities, representatives of European sector associations and the tourism and travel industry, international organisations, academics and NGOs. Discussions focused on three main themes — resilience; sustainability/green transition; digital transition, data and innovation.

According to UNWTO, the EU saw 66 per cent less international tourist arrivals in the first half of 2020, compared to the same period last year.

Although the EU interior borders were partially reopened in the summer, the exterior border has largely been closed to the world.

Also read:Google challenges European Commission’s $5 bn Android fine

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