India’s national carrier Air India launches a new campaign in Central London….reports Asian Lite News
After the landmark launch of direct flights to Ahmedabad and Newark, Air India has created history in central London by being the first ever South Asian brand in the UK to takeover an entire London bus. In its trademark red and blue, the attractive bus was inaugurated by HE Mr Navtej Sarna, High Commissioner of India to the UK on the 21st of August at the India Day celebrations at the Indian Gymkhana Club and also proved a hit with the audience at the London Mela.
With the mela goers flocking to take pictures with the iconic bus, one lucky winner won a free ticket to India as part of the lucky draw by Air India on the day.
The bus took a break from the busy roads of London for the India Day celebrations and the London Mela – where it created a buzz and added an Indian touch to both the events with its iconic Day & Night creative wrap.
Talking about the idea behind the bus wrap Ms Tara Naidu, Regional Manager UK & Europe for Air India said: “As India’s national carrier, we are proud to have India’s name fly high through the heart of this great cosmopolitan city of London for the next year. For us this wasn’t just about creating awareness about the new Air India but also wanted a design and creative that would reflect our excellent services and commitment towards our customers. Our network of flight arrivals and departures in the UK, range from early in the morning to late evening, depicted beautifully by the day and night creative on the bus. It also showcases the comfort of our flatbeds in business class and extra leg room in the economy class.
Over the last 69 years we have serviced many travellers flying to India and this year has been a landmark year for us with our fleet of luxurious Dreamliner aircraft, direct flights to Ahmedabad and New York and now this iconic bus wrap which will dominate the streets of London.’’
Flying high – Air India welcomes you on board the bus as it will be travelling across Westbourne Park Station, Paddington Station, Edgware Road, Marble Arch, Oxford Street, Regent Street, Piccadilly Circus, Trafalgar Square, Fleet Street, St Paul’s, Bank and Liverpool Street.
A Star Alliance Member, Air India now operates 32 weekly flights from the UK, into India’s gateway cities, with the choice of seamless connections to over 50 domestic destinations within India. Passengers can take advantage of convenient onward international connections to Bangkok, Colombo, Kathmandu, Sydney & to many other destinations.