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ASDA Adds Colour to London Durga Puja

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ASDA Navratri Rangoli Event

Children and families come together for ASDA’s Rangoli activity; three talented children win a £50 gift card from ASDA for their festive designs

ASDA Navratri Rangoli Event
ASDA Navratri Rangoli Event

Every year the annual nine day Durga Puja festival worshipping Ma Durga in all her glory, marks the triumph of good over evil. The festivities are marked with a celebration of traditional heritage by both young and old alike.

This year, to enhance the festive mood, ASDA partnered with Panchmukhee’s Durga Puja celebrations at Harrow Arts Centre on 8th October, where 25 local children created beautiful Rangoli designs.

It was a moment for family bonding as the community got together under one roof to celebrate Goddess Durga. While devotees came to pray and sing the aarti, the Rangoli event created a buzz with the excited children creating beautiful, colourful Rangoli patterns. As part of ASDA’s initiative to celebrate with the community, the Rangoli helped set the mood for parents and children alike and was the highlight of the evening.

ASDA Navratri Rangoli Event
ASDA Navratri Rangoli Event

Three children who took part, received ASDA gift cards worth £50 for their creative designs. One winner of the Rangoli contest, Dipti Jain, age 14, said, “I think it was a pretty amazing experience and am really happy that I participated. I will give the ASDA gift card that I have won to my mum so she can shop for my favourite sweets and also buy herself something fun from ASDA.’’

Debdutta Manik, mother to one of the prize winners said: ‘’The Rangoli activity for children has been a brilliant experience. It is a great way to engage the kids. They were really into it. My daughter who cannot talk was actually typing on her communication aid to tell us which colour she wanted. And her friend Ayona and I helped her create it. At home we do ‘Alpona’ which is the Bengali version of Rangoli and its great when ASDA does something like this to keep kids engaged. It feels good to see mainstream brands appreciate our heritage and our community and become a part of it through such creative initiatives. Growing up outside of India they don’t know much about Rangoli and it is important to engage them in such activities during festivals and introduce them to our rich cultural heritage.’’

Speaking about the event the organisers of Panchmukhee said: “We are thrilled to have had ASDA join in with the Puja celebrations and bringing the community together, the Rangoli activity was a big hit with the children and parents alike.”

ASDA Navratri Rangoli Event
ASDA Navratri Rangoli Event

Manish Tiwari, one of the judges on the day, said: “The traditions and culture from the Indian subcontinent are unique and are being handed down from generation to generation. It is exciting to see Asda organise this rangoli activity for children as it shows that they truly understand and appreciate our culture.”

Traditionally at home, it’s the mother who makes the Rangoli with the children helping, but this event saw the roles being reversed. The children displayed their artistic skills as the parents fondly looked on only lending a helping hand when required.

Spokesperson from ASDA said: “It was so heart-warming to see families come together to celebrate Durga Puja and bonding over the Rangoli activity. As a supermarket we always endeavour to bring the community together and this was the ideal opportunity.”

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