The stunt at Burj Al Arab’s helipad saw World Heavyweight Boxing Champion Anthony Joshua follow in the footsteps of other sporting greats, Tiger Woods, Rory McIlroy, Roger Federer and Andre Agassi as he entered the world’s highest boxing ring
World Heavyweight Boxing Champion, Anthony Joshua put his weight behind Dubai’s drive to become the most active city in the world today, as he took part in a vigorous training session on the iconic helipad of the Burj Al Arab. The stunt saw Joshua follow in the footsteps of other sporting greats, Tiger Woods, Rory McIlroy, Roger Federer and Andre Agassi as he entered the world’s highest boxing ring.
Dubai is putting physical activity firmly on its national agenda following the recent Dubai Fitness Challenge 30X30. The Challenge saw almost 800,000 participants commit to 30 minutes of activity for 30 days and take part in a packed calendar of sporting events with over 1,500 free workout classes and 75 pop up fitness locations across the city. Launched by the Crown Prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the initiative was designed to encourage Dubai’s citizens and residents to embrace a more active lifestyle and take advantage of the huge range of sporting facilities across the city.
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, Dubai Tourism operates 20 offices worldwide.