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Cameron Unveils Election Strategy

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Conservative party leader David Cameron and his wife Samantha Cameron

British Prime Minister unveiled his election strategy for 2015 by pledging tax cuts  for 30 million people.

Conservative party leader David Cameron and his wife Samantha Cameron
Conservative party leader David Cameron and his wife Samantha Cameron

The party will focus on strong economy, NHS, housing, EU referundum pledge besides the tax reforms to retain power.

He told the Conservative conference in Birmingham that  if the Conservatives win next year’s election, the government will raise the tax-free personal allowance from £10,500 to £12,500. He also promised the threshold for the 40p income tax rate would be raised from £41,900 to £50,000 under a future Conservative government.

Increasing the personal allowance would take one million of the lowest-paid out of income tax and give a tax cut to 30 million more, Mr Cameron said. Somebody working a 30-hour week on the minimum wage would pay no tax, he said: “Nothing, zero, zilch.”

In an attack on Labour, Mr Cameron said the Tories were “the real party of compassion and social justice” and promised a crackdown on so-called zero hours contracts.

Unveiling a plan to build 100,000 new affordable homes only available to first-time buyers, Mr Cameron said the Tories were “the party of home ownership once again”.

Help for people trying to get on the housing ladder was also pledged, and Mr Cameron said people would have to “work a bit longer and save a bit more”.

Mr Cameron also paid tribute to William Hague, who is stepping down as an MP next year, calling him “our greatest living Yorkshireman”.

Referring to planned spending cuts of £25bn in the first two years of the next Parliament, he said: “That’s a lot of money, but it is doable.”

He was given a standing ovation as he criticised what he said were “complete and utter lies” from the Labour Party on the NHS.

A future Conservative government would protect the NHS budget, he said, adding: “You can only have a strong NHS if you have a strong economy.”

The NHS pledge is a repeat of the policy on which the Conservatives fought the 2010 general election.

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