Lord Dholakia supports the Department of Transport’s THINK! Drink Drive campaign….reports Asian Lite News

Lord Dholakia supports the campaign against Drink Drive
Lord Dholakia supports the campaign against Drink Drive

The campaign is to tackle driving, targeting those who do not recognise that even a small number of

drinks before driving can be deadly. It urges everyone to THINK! Before driving. The importance of the campaign was highlighted during the Coca-Cola Christmas Reception which was held in conjunction with FareShare; the UK-wide food redistribution charity tackling food waste and hunger, in the House of Commons last week.

Andrew Jones MP; the Road Safety Minister said: “Drivers know that drink driving is wrong. It can destroy families and ruin lives”.

Drink DriveOther speakers included Julian Hunt, Vice President of Public Affairs at Coca-Cola European Partners; and Lindsay Boswell, CEO of FareShare.


Drink DriveA research shows that half of drivers (51%) would not consider consuming any drinks before getting in the car. However, a significant minority of drivers are still prepared to have ‘a couple’ of drinks before driving. One in 10 people would consider having 2 or more drinks before they get behind the wheel. This increases to 1 in 5 among men aged 18 to 34. Our recent campaign targets males aged 17 to 34 with this mindset.



The Message to  ‘all adult drivers’: 

  • any amount of alcohol affects your ability to drive
  • it is not possible to say how much alcohol you can drink and stay below the limit — it depends on weight, age, sex, metabolism and of course, what you are drinking
  • the safest thing to do, is to not drink any alcohol before driving
  • if you drink drive, you risk a hefty fine, a minimum 12-month driving ban and a criminal record
  • this doesn’t reflect the everyday consequences of being caught drink driving which can include; job loss, trouble getting into other countries, shame and loss of independence



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