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Gita Fest, Surajkund Mela To Fuel Haryana Tourism

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Gita Mahotsav on December 6-10, 2016 and the world acclaimed Surajkund Mela on February 1-15,2017 will assert Haryana’s position in the global tourist map….reports Asian Lite News

imag2184-1Haryana, the abode of mythical Kurukshetra and historic Panipat, launch an international campaign in Britain to attract visitors to forthcoming Gita Mahotsav (Gita International Festival) from 6-10 December and 31st Edition of annual Surajkund Mela.

Haryana Tourism Minister Ram Bilas Sharma and Mr Sameer Pal Srow, MD of Haryana Tourism Corporation, meet industry stalwarts and prominent people at World Travel Market, the largest international trade fair, in London. The Haryana delegation held roadshows in Manchester and Dublin to promote the events.

imag2204Welcoming the audience to visit and experience Haryana, Mr Sharma said Manchester was just the first step towards talking about the state on a global platform.

The minister says the message of Gita is more relevant in a polarised society.

“Gita is applicable to everybody irrespective of their religion,” Mr Sharma said. “It provides solutions to various issues concerning the normal life of a human being.”

Mr Sameer said the Gita is complete book.

“India believes in universal harmony and Gita is one of the best contributions from India to the humanity,” he said. ” Haryana is blessed to have the spot where Lord Krishna delivered his advices to Arjun.”

Mr Sawar said this year the Surajkund Mela will be co-partnered with Egypt.

The state has developed 43 tourist complexes across the states to meet the demands of both domestic and foreign tourists,” he added. “Haryana can offer unique atrractions like highway tourism, farmland tourism, golf tourism etc.

The five-day Gita festival to be held at Kurukshetra is officially called “Kurukshetra Mahotsava Gita Jayanti Samaroh.”

Prominent personalities associated with the Bhagvad Gita from across the globe, members of the Indian Diaspora and other scholars would be invited to participate in this festival. The confirmed attendees include NASA’s Sunita Williams, US Senator Tulsi Gabbor who took oath on Gita.

Ram Bilas Sharma, Minister for Tourism & Education and Sameer Pal Srow, MD Haryana Tourism, at the Haryana tourism roadshow in Manchester
Ram Bilas Sharma, Minister for Tourism & Education and Sameer Pal Srow, MD Haryana Tourism, at the Haryana tourism roadshow in Manchester

The event also contains various activities for students, Gita scholars, and other visitors. It include an international seminar on the Bhagvad Gita and national-level exhibitions by spiritual, religious and educational organisations. An international book fair on the Bhagvad Gita, cultural programmes and a crafts Mela, will also be organised.
The 31st edition of Surajkund Crafts Fair (Mela) is one of the most famous fairs, organised every year in Surajkund by the State Tourism Department to promote handicrafts items. Many talented artistes come from India and across the World to showcase their handlooms, handicrafts, traditional handicraft items of their respective states.

Occupying a place of pride on the international tourist calendar, more than 1.2 million visitors throng the Mela during the fortnight including thousands of foreign tourists. The Surajkund Mela is unique as it showcases the richness and diversity of the handicrafts, handlooms and cultural fabric of India, & is the largest crafts fair in the world.

The Mela is organized by the Surajkund Mela Authority & Haryana Tourism in collaboration with Union Ministries of Tourism, Textiles, Culture and External Affairs. The term Surajkund means “Lake of the Sun” which is an artificial lake constructed in the backdrop of the Aravalli hills.

Not many are aware that Haryana is the land of birth of the holy Bhagwad Gita and home to one of the oldest civilisations, which archaeologists believe is older than the Indus Valley Civilisation. But these were only a few things the roadshow touched upon. Along with that the state showcased the multitude of offerings from highway to adventure to farm tourism. And not to forget the annual Surajkund Mela which attracts tens of thousands of people every year.

Haryana has often been under represented on the world tourism platform, but in a bid to raise awareness and talk about the opportunities the state has to offer Mr Sharma and Mr Sameer spoke to travel agents, tour operators and businessmen at various events at WTM and roadshows.