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Kerala adds spice to Diwali fest in London

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The 2015 Diwali at Square will be remembered for the excellent performance of Kerala-origin artistes ….reports Asian Lite News

Diwali at Square 2015
Diwali at Square 2015

Kerala Tourism grabbed the limelight in 2015 Diwali at Square in London. Over 500,000 people enjoyed the magical rhythm and  vibrant culture of South Indian state of Kerala in the 2015 Diwali at Trafalgar Square event.

The event was jointly organised by the Indian High Commission in Britain in association with Kerala Tourism. A high level delegation led by Kerala’s Tourism Minister Shri AP Anil Kumar and Kerala Chief Secretary, Mr Jiji Thomson were present at the event. Mr Thomson invited the audience to visit Kerala to experience the charm of God’s Own Country.

“Unlike your four seasons, we got only two seasons – Rain or Shine,” Thomson told the gathering. “Welcome all to enjoy or beautiful rain and splendid sunshine,” he added.

Mr Kumar said the participation was part of Visit Kerala—a joint initiative by the Kerala Tourism and the state’s tourism industry.

“We utilised the opportunity to showcase the state’s unique products including performing arts and culture, cuisine, natural splendour, Ayurveda and backwaters.” he added.

‘Visit Kerala 2015’ was launched in April 2015 in the advent of ‘Vishu’, a festival marking the start of the Malayalam New Year. Having gone on to showcase Kerala’s unique tourism products, it has now taken Kerala to a different league in the global tourist map by offering exciting deals, offers and new travel experiences to travellers.

The Diwali festival is being organized in conjunction with a ‘Diwali in London’ Committee, with media partner Zee TV at Trafalgar square—the most iconic venue in London. The event, which includes the finest in contemporary music and dance from community groups and professional artists, attracts in the region of 50,000 visitors, British Asians, festival goers and tourists alike.

The Indian diaspora in London is the largest ethnic-group minority. Diwali, which spiritually indicates the victory of good over evil, is celebrated in London with vigour akin to that in India.