Merseyside and Manchester based PR firm Polaris Media has been given a high profile award in Delhi for its work in India….reports Asian Lite News
Polaris managing director Ben Pinnington accepted the Bharat Samman Award from the Non Resident Indian (NRI) Institute at a ceremony at the five star Leela Hotel.
Ben was presented with the award by a panel including Lord Paul and Lord Rana, two of the UK’s best known NRIs, as well as NRI Institute Secretary General Manu Singh.
Ben said Polaris has worked hard to develop clients and expertise in India, undertaking work for a range of Indian maritime companies including the National Union of Seafarers India and MMSI shipping company in Mumbai.
“We thank the NRI Institute for recognising the work of the Polaris’ team in India,” he said. “To stay competitive Polaris has to innovate and adapt to offer clients more value. Having influencial contacts and expertise in India, a key post Brexit market, gives us a new specialism few PR firms offer. We want to use the award to support Polaris growth trajectory in India. We have appointed two new representatives in India who are helping us grow supporting clients in India and the UK.”
Ben said Polaris is particularly wanting to work with maritime, engineering, tech and tourism firms in the UK and India looking to undertake bilateral trade.
“Polaris has built a firm track record in the maritime industry in the UK,” he said. “Our maritime clients have shown us the importance of exporting and India has been responsive to our approach and services. We now plan to build a long term sustainable operation in India. UK firms are likely to find it harder and more expensive to trade with the EU. We want to help clients find new business in India where the UK is likely to sign a Free Trade Agreement soon after Brexit. India is the future and the market is abundant. India is also very pro British and British standards in our experience.”
In March Polaris announced it had made in-roads into another key post Brexit market, the United States by joining Illinois Chamber of Commerce in Chicago and appointing a representative to cover the Mid-West region.