Malaysia’s premium hijab brand Sugar Scarf launches exclusive scarf range in the UK….reports Asian Lite News
With the hijab and the topic of diversity in fashion currently reshaping mainstream British culture, the time could not be more opportune for one of Malaysia’s most popular exports to have a presence in the capital.
Sugar Scarf, Malaysia’s leading brand of hijabs and scarves has launched its UK range at its London showcase which took place at the Theatre Rooms, Bethnal Green. Known for its beautiful embellishments and luxurious fabrics, the brand aims to encourage women to celebrate their inner Muslim by experimenting with their style with the versatility.
The first to introduce the aptly named ‘Madison Scarf’ – ‘You deserve a sugar rush from us,’ the brand’s copyright protected creation of combining the inner and outer hijab, the Kuala Lampur fashion house has remained a firm favorite with Muslim women from the moment it first opened its doors.
Founded in 2008 by Madam Eyqa, an IT graduate, along with the help of her husband Mr Zulkarnaen, a former engineering student, wanted to combine her love of technology and fashion to help bridge the gap between style and necessity. From humble beginnings, the husband and wife team have turned a simple idea into a thriving business on the verge of expansion, with the UK being the first port of call on the road to international expansion. Renowned for having customers queue from the early hours in anticipation of purchasing a beautifully packaged token from its new line, the brand has continued to gain recognition. Selling 400,000 of its first range of scarves, the range continues to grow in popularity selling 700,000 of its subsequent line of hijabs from its retail stores only.
A staple of the well-heeled and fashion forward Muslim woman, the fashion brand has amassed a loyal following of customers across the Far East, with a social media following of 229k on and over 350K Facebook followers. With four boutiques and a total of 50 members of staff in their home country of Kuala Lampur, the Asian fashion brand has its eye on sharing its innovative and versatile designs with its Muslim sisters in the west.
“I am so happy to be launching in London” says founder Madam Eyqa “We went through so much to get here and I am delighted to be launching my UK collection on Friday.”