Every Little Helps! ….In a bid to tackle childhood obesity sugary drinks will be axed from Tesco stores…reports Asian Lite News. Soft drinks like Capri-Sun, several varieties of Ribena, Rubicon and Jucee are all set to be removed from the supermarket’s stores
Tesco, the UK’s biggest supermarket, is set to axe some drinks which are high in sugar in a bid to tackle childhood obesity. Soft drinks Capri-Sun, several varieties of Ribena, Rubicon and Jucee are all set to be removed from the supermarket’s stores. The drinks will be replaced by either no-added sugar alternatives or Tesco’s own no-added-sugar products, according to magazine The Grocer.
Health campaigners have welcomed the moved and challenged Tesco’s competitors to follow the supermarket’s lead. The products will be removed from the shelves on September 7 – after children return to school following the summer holidays.
David Beardmore, Tesco’s soft drinks buying manager, told the magazine: “This is part of our 10-point plan against obesity and we have decided that from September we will only sell no-added-sugar drinks in the kids’ juice category.”Most of the suppliers are supportive of it and understand what we are doing.”
A spokeswoman for Lucozade Ribena Suntory told the magazine: “We believe it is important to offer choice for parents. We will have no-added-sugar flavours available in multi-pack cartons.”
Adam Leyland, editor of The Grocer, said Tesco’s move was “a really sensible idea” but left the supermarket with several difficulties. He wrote: “As Tesco’s crusade gathers pace, it could face hostility on a number of sides, not least on the basis of consumer choice.”Will Tesco really go to war with the likes of Coca Cola? The UK’s number one grocery brand is a favourite with kids. If it axes red Coke what will the impact be on its sales? “And if it doesn’t, how will the health lobby react? They won’t be happy until all sugary products have been removed from the shelves altogether.”