The art and aesthetic behind Indian cinema will be curated on one. The Bollywood fraternity presents a unique exhibition inspired by the celluloid world… .reports Asian Lite

Gauri Khan
Gauri Khan

BollyGoods Edition 2 will be inaugurated by first lady of Bollywood Gauri Khan on 2nd May 2016. The event takes place from 1.30pm to  8pm at Ballroom Suite, The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA.  Gauri Khan, one of the most stylish women in Bollywood, who inaugurates this glittery event is an Indian film producer, co-founder of film production and distribution company, Red Chillies Entertainments, interior designer and wife of superstar, Shah Rukh Khan.

BollyGoods Edition 2, London will raise the curtain on their latest collections for an audience of cineastes that wants to take a bit of its magic home.BollyGoods is a unique presentation of celluloid inspired fashion, design, art and lifestyle, highlighting the rich creativity beyond the screen magic of the world’s largest film industry.

Hosted by members of the extended Bollywood fraternity, BollyGoods is a unique presentation of celluloid inspired fashion, design, art and lifestyle, highlighting the rich creativity beyond the screen magic of the world’s largest film industry. BollyGoods will showcase the works of scions of leading families from Indian cinema that interpret their inherited aesthetics through fashion, interiors and accessory design. The show will present the work of the hugely talented family members of Bollywood’s screen superstars, accomplished designers in their own space. Besides the cinema born or connected, BollyGoods will also present the works of fashion designers, jewellers, couturiers, artists and graphic designers who cater to the world of Indian cinema.

BollyGoods is the brainchild of Delhi-based entrepreneur, Promila Jain Bahri, a design enthusiast who has enjoyed a successful career in the world of aesthetics. A key influencer in India’s fashion and retail sector for the past two decades, she launched India’s first domestic-born childrenswear label, Li’l Tomatoes, with over 100 stores across the country. Cultivating her further passion for the arts, she founded Gallery of Galleries and Ananda the Bliss, among other noted achievements. Combining her prowess in both spheres, she has gone on to pioneer the BollyGoods brand.

Mira Rajput in Shri Hari Diagems jewellery
Mira Rajput in Shri Hari Diagems jewellery

Promila says, I wanted to celebrate and share the creativity from the celluloid world with the wider world. BollyGoods is all about design and the lifestyle of the stars. The whole idea is to bring together the hugely talented family of superstars who are accomplished designers in their own right. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans.”

Bringing the concept to the UK is London-based luxury consultant, influencer and stylist, Shivani Ahluwalia. She says, “I’ve worked in the luxury sector for years and bringing BollyGoods to the UK is an incredible opportunity for us to showcase the art, craft and design that is synonymous with the industry to purveyors of luxury goods and Bollywood enthusiasts alike. The UK has never before hosted an event of this kind and we are extremely excited to be bringing BollyGoods to London.”

BollyGoods Edition 2’s official charity partner is The British Asian Trust, founded in 2007 by HRH The Prince of Wales. Focusing on South Asia, a region where 500 million people survive on less than $2 a day, the Trust understand that the root causes of poverty go beyond a shortage of money, food and shelter. Complex issues with education, healthcare and employment opportunities keep many people on the margins. In response to this need, their programmes work to improve the quality of education, facilitate skills and training to support livelihoods, highlight the urgent need to combat child trafficking and to break the silence about mental health issues. To date, they have had a positive impact on the lives of more than 3 million people through a pioneering approach of collective giving to create impactful and sustainable change.

Alia Bhatt during the book launch of 'I hate Bollywood' by Rohit Khilnani on Day 1 of BollyGoods
Alia Bhatt during the book launch of ‘I hate Bollywood’ by Rohit Khilnani on Day 1 of BollyGoods

One of India’s most celebrated creatives, fashion icon and design maverick Rohit Bal, will be presenting his latest prêt collections at the event.While further exhibitors include Rohit- Rahul duo’s designs, whose outfits have graced red carpets the world over. This duo is a favourite of Bollywood’s gliteratti, including Deepika Padukone, Ranveer Singh, Freida Pinto, Anushka Sharma, Aishwarya Rai Bachchan, Alia Bhatt and many more.

Among the jewellers exhibiting is Shri Hari Diagems by Vinay Gupta, who created the exquisite jewellery worn by Deepika Padukone in costume drama, Bajirao Mastani.  He also designing wedding jewellery for Mira Rajput and commissioned pieces for actresses such as Kriti Sanon and Nimrat Kaur.

Further jewellery exhibitors include model turned designer, Queenie Singh, who has accessorised personalities such as Hilary Clinton, the Queen of Morocco and Kangana Ranaut; and Roshni Chopra, actress, television presenter winner ofNDTV Imagines reality show and now designer.















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