TATA to take on e-com giants with super app

Tata Group Chairman Natarajan Chandrasekaran.
Tata Group Chairman Natarajan Chandrasekaran.

India’s salt to steel conglomerate, the Tata group is on its way to disrupt the country’s booming tech sector with a super app. The app is slated to be out on December-January, reports Financial Times.

The vision behind the app will be to array numerous services through an Omnichannel platform, according to the group’s Chairman Natarajan Chandrasekaran. While stepping into this promising sector, the Tatas will have to take on rivals like the global e-commerce giant Amazon and the local Reliance Industries (RIL).

RIL has recently amassed a $20 Billon investment from various foreign entities including Facebook and Google to manure its tech ambitions.

Tata’s app is reported to have onboard services like food and grocery ordering, fashion and lifestyle, consumer electronics and durables, insurance and financial services, education, healthcare, and bill payments.

With 620 Million internet users and a 1.3 Billion population with burgeoning income levels, India is an attractive tech market of the world.

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