Dating apps partner with govt to boost vax campaign

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The new features will allow users to show their support for the vaccine on their dating profiles and give in-app bonuses to those who say they are vaccinated…reports Asian Lite News.

UK’s leading dating brands including Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch have teamed up with the government to encourage their users to get COVID-19 vaccinations through a new campaign.

The dating brands have added new features to their apps and websites to support the government’s ‘every vaccination gives us hope’ campaign. The campaign encourages younger people to get their vaccine in the second phase of the rollout, and join the millions who have already received their jabs.

The new features will allow users to show their support for the vaccine on their dating profiles and give in-app bonuses to those who say they are vaccinated.

Features will include vaccination badges and stickers to display on dating profiles, free ‘super likes’ and other boost-type features.

Nadhim Zahawi

Users will also start seeing adverts and banners for the ‘every vaccination gives us hope’ campaign.

Although providing vaccination status on these apps is optional, data has shown that people are more likely to date someone who has received a COVID-19 vaccination.

A recent YouGov poll conducted on 21 May also shows 31% of adults would prefer to date someone who was vaccinated and a further 28% would not date someone unless they had received the jab.

Vaccines Minister Minister Zahawi said: “I am thrilled that we are partnering up with dating apps to boost vaccine uptake across the country. This is another incredible asset to our vaccination programme – the biggest and most successful in our history.”

“The vaccine is our way out of this pandemic and we have made incredible progress so far with over three-quarters of adults receiving at least one dose.”

“I encourage everyone who is eligible to roll up their sleeves and get the jab – it could save your life and protect your loved ones,” he added.

The partnership comes as people aged 30 and over are now eligible to get their COVID-19 vaccine. The government has already hit its target of offering everyone in cohorts 1 to 9 – those aged 50 and over, the clinically vulnerable and health and social care workers – a first dose of the vaccine by 15 April.

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