London Eats campaign was launched with an aim to attract domestic tourists back into the capital to enjoy all the culinary delights it has to offer, reports Asian Lite News
London Mayor’s year-long Let’s Do London campaign to bring people back to the capital kicked off its focus on the city’s diverse food and drink offering on Monday with London Eats.
“London Eats celebrates the very best culinary delights central London has to offer. From cheap street food eats to fine dining, food markets to drinks festivals, exclusive interviews, food trails, surprise announcements on the Tube and the unveiling of new restaurant and street food market openings – there is something for everyone,” Mayor’s Press Office said in a statement.
As Covid restrictions ease, and as more restaurants open up, the Mayor Sadiq Khan joined by celebrity chefs and successful restaurateurs, Monica Galetti and Angela Hartnett MBE at Geoff Leong’s Chinatown restaurant Dumplings’ Legend, launched this food-focused part of his Let’s Do London campaign to promote central London and protect jobs in the capital.
Mayor Khan said he was “proud to be launching London Eats as part of my Let’s Do London campaign – the biggest domestic tourism campaign the capital has ever seen.”
“The hospitality sector has been one of the hardest hit by the impact of the pandemic with too many jobs lost and under threat. As the government continues with a roadmap and more businesses are able to open up, we are joining with famous chefs, foodies and hospitality venues to celebrate our city’s world-renowned industry. Together we will be sharing our favourite places to eat and drink in London and highlighting the huge range of exciting events and openings that will be taking place this summer.
“There is no doubt that our capital has the greatest food and drink offer in the world, and I’m proud to be getting the message out to Londoners and people across the country that the capital is ready and waiting to welcome you SAFELY once again,” he added.
London Eats sees the coming together of some of London’s most famous chefs, hospitality venues and foodies to share their hidden gems, foodie trails and the must-try bars and restaurants they’re excited to get back to as London comes alive again over the summer.
The series of insider tips features Indian-born British chef Asma Khan, French maître d’hôtel and star of Channel 4’s First Dates Fred Sirieix and Masterchef judge Monica Galetti as they highlight the huge variety of food on offer in the capital.
A collection of passionate Londoners including an NHS worker and a city busker, alongside famous faces such as singer Jessie Ware, King of The Jungle and football legend Harry Redknapp, star of Drag Race UK Bimini Bon Boulash and restaurateur and Masterchef judge Monica Galetti, are sharing their favourite food hotspots with surprise tannoy announcements across central London’s Tube network – heard at stations including London Bridge, Covent Garden, Westminster and Euston.
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