September 12, 2021
4 mins read

Volkswagen addresses safety measures while driving

Volkswagen addresses child safety, benefits of timely travel and anxiety on the road based on recent research…reports Asian Lite News

Recent research commissioned by Volkswagen Middle East reveals that 40% of parents do not fasten their kids safely in the car because their kids do not like being strapped in; 84% of UAE motorists experience anxiety or stress when driving, while 82% recognise that they would drive more safely if they had left 10 minutes earlier. Volkswagen launches a Safety Campaign in partnership with RoadSafetyUAE, an advocate for responsible and safe driving in the UAE, to address three key findings based on this research – child safety, managing stress and anxiety on the road and journey preparation.

VW Road Safety Concerns Faced by UAE Drivers Infograph_EN

Child safety

34% of correspondents said they do not have a child seat, while 40% said they do not fasten their kid’s seat belt safely because their kids do not like being strapped in. 29% feel that they are a safe driver and therefore do not need to strap their child into a car seat.

As a family-focused brand, child safety is incredibly important to Volkswagen.  To help make child seats more fun for children and therefore encouraging its usage, Volkswagen has created a unique cuddly toy that attaches to the child’s seat belt.

Motorists facing stress and anxiety on the road

Over two thirds of respondents think that the high levels of anxiety and stress impact their driving; and this was more prominent with the female drivers and in the age group 35-44 years old. Only 16% of drivers stating they are never affected by anxiety or stress on the road.

Volkswagen-e-Golf-home-charging_1

Half the respondents articulated that listening to calming music, radio or podcasts helps overcoming anxiety. Additional measures mentioned included thinking about something uplifting, focusing on breathing techniques and engaging in conversations either on the phone or with passengers.

Based on this research, Volkswagen Middle East has partnered with Anghami, the leading music streaming platform in the GCC, to create a calming playlist to promote safer driving. Volkswagen will also host an exclusive webinar with Clinical Psychologist, Dr. Saliha Afridi at The LightHouse Arabia, focused on how drivers can manage their stress and anxiety for safer driving on the roads.

ALSO READ: The latest model of Land Rover inspired by ‘No Time To Die’

Dr. Saliha Afridi, PsyD. (US), Clinical Psychologist and Managing Director of The LightHouse Arabia commented: “Good emotional regulation skills and healthy mental health practices are fundamental for safe driving. Whether it’s lingering feelings from a negative interaction or anger associated with something that happens on the road, having the ability to regulate your emotions, calm yourself down quickly, and not being emotionally reactive is essential for a safe drive.”

Leaving 10 minutes earlier

From the research, 23% of respondents said that they are more likely to speed when running late, while 18% admitting that they would tailgate. Overall, 57% recognised that that they would be calmer and drive less stressed if they were to leave a few minutes earlier for their destination.

Volkswagen aims to put this to the test with schools going back. Partnering with renowned influencers, Hattem Mattar and Ines Sebiane will challenge themselves to leave 10 minutes early for their school run and report back on how this impacted their journey and the valuable safety benefits to their followers and Volkswagen’s audiences.

VICTOR DALMAU, MANAGING DIRECTOR, VOLKSWAGEN, MIDDLE EAST: “For Volkswagen, safety is, and will always be, our top priority. Therefore we feel that, beyond producing cars with the latest technology on active and passive safety features, our responsibility is also to make drivers really aware of the importance of safe driving and helping them to achieve it. We have held already safety campaigns over the past years and we are now taking this further through our partnership with RoadSafetyUAE.”

Thomas Edelmann, Founder and Managing Director of RoadSafetyUAE said: “When tackling any type of problem, you first need to be fully aware of it and then look at the measures needed to tackle it. Road safety is no different, and that’s why with this cooperation with Volkswagen we want to raise awareness of its importance and show drivers options to improve it.”

Volkswagen’s Safety Campaign will launch with the school’s opening on September 5th and is perfectly timed ahead of World Mental Health Day on October 10th. 

Previous Story

Who Could Be Rupani’s Successor in Gujarat?

Next Story

K’taka farmer outfits extend support to Sept 27 Bharat bandh

Latest from Arab News

Arab League Slams Sudan Strikes

The condemnation followed the Sudanese army’s announcement on Sunday that RSF drones had targeted a military airbase..reports Asian Lite News The Arab League (AL) condemned reported drone attacks by the paramilitary Rapid

UAE Reopens Doors to Lebanon

The prime minister expressed Lebanon’s “utmost gratitude and appreciation to the UAE” and President Sheikh Mohamed bin Zayed Al Nahyan….reports Asian Lite News Lebanon welcomed the decision by the United Arab Emirates

GAZA IS HUNGRY

The humanitarian crisis in the Gaza Strip continues to deteriorate as the Israeli blockade enters its third consecutive month, severely restricting the entry of food, water, and essential supplies to the coastal

SYRIA RAIDS: Arab League Slams Israel

The Arab League condemned the airstrikes and called on the international community and the United Nations to confront what it described as “repeated violations committed by Israel against the Syrian state.” The

Abu Dhabi, Beirut Reconnect 

A key highlight of Aoun’s visit to UAE was the agreement to ease travel restrictions between the two countries — a move set to facilitate the movement of citizens and promote closer
Go toTop

Don't Miss

New ministers swear-in before Prez, VP

President Sheikh Mohamed wished the ministers every success in performing

UAE private sector to accelerate gender balance in leadership

The pledge was signed during a ceremony hosted by the