May 30, 2021
1 min read

Wearables market: Samsung pips Xiaomi

The South Korean tech giant moved ahead of China’s Xiaomi for the first time to take the runner-up spot with a market share of 11.8 percent…reports Asian Lite News

Samsung Electronics took over Chinese brand Xiaomi to become the world’s second-largest vendor of wearable devices in the first quarter of the year, a report has showed, on the back of its wireless earbuds sales.

The South Korean tech giant moved ahead of China’s Xiaomi for the first time to take the runner-up spot with a market share of 11.8 percent, which was up 0.6 percentage point from a year earlier, according to the latest report from market researcher International Data Corporation (IDC).

At third place, Xiaomi was the only company among the top five brands to suffer an on-year decline in its wearable devices sales.

Xiaomi’s market share dropped to 9.7 percent from 13.3 percent from a year ago after its wearable shipments slipped 1.8 percent on-year to 10.2 million units, Yonhap news agency reported, quoting from the report.

Samsung shipped 11.8 million units of wearable products in the January-March period, up 35.7 percent from a year earlier.

“Driving its volumes higher has been its truly wireless earbuds, including the Galaxy Buds Live, Galaxy Buds+ and the most recent addition, the Galaxy Buds Pro,” IDC said.

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