Ola Electric now has more than 50 experience centres and aims to open 200 by the end of this year…reports Asian Lite News
Ola Electric on Monday announced that it has expanded its direct-to-consumer (D2C) footprint by opening 14 new experience centres across 11 cities in the country.
The company opened 3 centres in Bengaluru, two in Pune and one each in Ahmedabad, Dehradun, Delhi, Hyderabad, Kota, Bhopal, Nagpur, Ranchi and Vadodara, it said in a statement.
Ola Electric now has more than 50 experience centres and aims to open 200 by the end of this year.
The centres allow electric vehicles (EV) enthusiasts to experience its EV technology and also enable customers to take test rides of the S1 and S1 Pro.
“EV enthusiasts are loving the holistic experience that Ola Experience Centres offer by serving as go-to places for them to touch and feel our products, clarify their queries, and avail support both before and after purchase,” said Anshul Khandelwal, chief marketing officer, Ola Electric.
“We are rapidly increasing our offline footprint across the country with an aim to open a total of 200 of these centres by the end of this year,” Khandelwal added.
With the help of its experience centres and recent expansion of physical contact points through its robust D2C model, Ola has already organised more than 1 lakh customer test rides across India.
“Ola’s mission of ensuring all 2Ws in India are electric by 2025 is closer to being a reality as the company is working towards building a robust roadmap of electric vehicles to accelerate the world’s transition to electric mobility,” the company said.
Last month, Ola Electric launched an all-new Ola S1 Air electric scooter at a special introductory price of Rs 79,999.
The e-scooter weighs 99 kgs and claims to deliver top speed of 85 km per hour, and goes from zero to 40 in just 4.3 seconds.
The new S1 Air is built on the S1 platform, is powered by a 2.5KWh battery pack and a 4.5KW hub motor.
The new S1 Air offers a two-tone body colour scheme and is available in five colours — Coral Glam, Neo Mint, Porcelain White, Jet Black and Liquid Silver.
Those who reserves the scooter for Rs 999 on or before Diwali can get it for an introductory price of Rs 79,999.
The purchase window for the Ola S1 Air will open in February 2023, and deliveries are scheduled to commence from early April next year.
“With the introduction of the Ola S1 Air, we have transformed the everyday scooter from being merely functional, to a sophisticated and technologically advanced product with the latest MoveOS features,” said Bhavish Aggarwal, Founder and CEO, Ola.
