June 9, 2022
1 min read

Ekta makes her birthday more ‘fashionable’

The Siyahi print, the Indigo collection, brings joy and the Kairi collection has raw mango-themed prints evoking relaxation…reports Asian Lite News

TV czarina Ektaa Kapoor on her 47th birthday on Tuesday launched her ethnic wear line under the banner EK with entertainment commerce platform Roposo.

Made with 100 per cent cotton, EK’s three collections Charbagh, Siyahi and Kairi include products likekurtas, bottoms, and dupattas.

They embody EK’s ethos of creating products that bring a sense of emotional wellness and positive energy to users. Like other EK products, its clothing line is crafted by local Indian artisans, in a way that blends traditional Indian craftsmanship with modern design elements.

The Charbagh collection features beautiful floral and nature-themed prints representing serenity. The Siyahi print, the Indigo collection, brings joy and the Kairi collection has raw mango-themed prints evoking relaxation.

Speaking about the new launch, Ektaa said: “I am extremely thrilled to be growing EK – a brand I have co-created with Roposo – with the launch of our new apparel line. I am truly grateful for the success that EK has seen so far.”

“Some of EK’s products, such as copper bottles, ran out of stock within the first month of their launch, and I was elated to see that one of the evil eye necklaces from the EK jewelry collection became a huge hit, especially after my friend and television star Karan Kundra gifted it to Tejaswi Prakash. I hope that consumers will extend the same love to our apparel line as well.”

Mansi Jain, Senior Vice President and General Manager, Roposo added, “EK was the very first D2C brand we launched last year with the multifaceted Ektaa R. Kapoor under the Glance Collective umbrella. It is exhilarating to see it take the next step in a matter of months with the launch of the apparel line.”

ALSO READ-Taapsee in Vogue Eyewear campaign to inspire youngsters

Previous Story

Harmanpreet named new ODI captain

Next Story

Beijing praises India for helping Sri Lanka

Latest from Fashion

Nykaa Expands Global Footprint with UK Debut

To commemorate this significant global debut, Nykaa’s leadership hosted an exclusive soiree at the George Club in Mayfair, London Nykaa, India’s leading beauty and lifestyle destination, is set to make a grand

See Designs Revives Tradition

India’s ethnic wear market is witnessing an unprecedented surge in demand from young professionals, students, and urban families who wish to embrace tradition while staying fashionable In India, ethnic wear is more

See Designs Revives Tradition

Adding a touch of glamour, several well-known celebrities have been spotted in See Designs’ signature kurtas In India, ethnic wear is more than just attire—it embodies tradition, culture, and identity. Yet, for

Couture Needs Sustainable Rethink

National Award-winning designer Gaurang Shah echoed these sentiments, asserting that sustainability and couture are not mutually exclusive — in fact, they go hand in hand The fashion industry ranks among the most
Go toTop

Don't Miss

Karan Johar Launches Transformative Fashion Entrepreneur Fund’s Website

Karan Johar launched the transformative Fashion Entrepreneur Fund’s website, marking

Art Meets Fashion

Femme Coutureshowcases celebrating and inspired by womenwill be one to