August 25, 2022
3 mins read

‘Independence Rock’ comes back to celebratory mode

The country’s original and the oldest rock festival ever, Independence Rock is undoubtedly the stage where it all began – from power-packed rock music concerts, giving several huge names their big break to sparking the Indian rock spirit…reports Asian Lite News

The history of rock music has seen a celebratory, volatile yet unpredictable emergence in India, making a huge impact on its millennial mindset. Undoubtedly, rock music will keep evolving, drawing from its rich history while continuing to keep its ear open for the next sonic reinvention. In India, Independence Rock has been that reinvention. As Farhad, Paytm Insider, and Hyperlink, bring I-Rock back, they will emulate the hard-rock traditions of the past while also giving it a contemporary spin.

With some of the most celebrated artists from the rock industry, the resurgence of I-Rock’s up-tempo celebration in 2022 aims to be a renewed representation of India’s thriving rock scene, with a promise to regain its cult status as a music festival unlike any other. This new chapter will see the iconic festival continue to democratize music as it unflinchingly questions the status quo and reflects on social and cultural changes. Through music alone, I-Rock aims to honor India’s rock legacy and provide the youth with a creative platform to express non-conformist ideas, freedom of speech, inclusivity, and equality.

Farhad Wadia, Founder of Independence Rock, said, “Intimate storytelling, realistic humane emotion, accomplished musicianship – so much is encapsulated in rock music. With Independence Rock, we celebrated this spectacular genre of music. It’s my great fortune and privilege to revive Independence rock in partnership with my dear friends Jairam, Neale, and Jaishankar at Hyperlink and give a new generation of Rock Fans the opportunity to experience the oldest running rock festival in India, also known as the Woodstock of India.”

The country’s original and the oldest rock festival ever, Independence Rock is undoubtedly the stage where it all began – from power-packed rock music concerts, giving several huge names their big break to sparking the Indian rock spirit. The festival has always been a platform to showcase fresh new talent in the scene and will continue to do so this year.

VG Jairam, Founder of Hyperlink Brand Solutions said, “Rock music reflects a social and cultural change in society and is a force in its own right. As the original generations of rock & roll fans matured, the music became an accepted and deeply interwoven thread in popular culture. With its core vision of multidimensional storytelling, creating cultural movements, and connecting consumers with culture, Hyperlink has partnered with Farhad Wadia & Paytm Insider to resurrect and re-introduce this iconic marquee music, cultural, and lifestyle movement to today’s millennials.”

“The live events industry is currently enjoying the post-covid boom. At such a time, the comeback of something as massive as I-Rock is a masterstroke. Undeniably, people are going to be euphoric and we are thrilled to be part of this historic comeback, more so because it will be unlike any of its previous editions. The resurgence of a platform, rather a movement, that has familiarized some of the most famous rock bands in India does not only mean good news for fans and aspiring artists, but also for the industry,” added Varun Khare, Business Head, Live Entertainment – IPs & Partnerships at Paytm Insider.

ALSO READ-Tri-colour dishes to celebrate India’s Independence

Previous Story

Highly-anticipated web series for month-end

Next Story

Ransomware to cost govt $30 bn  

Latest from LITE BLOGS

Netaji’s Ashes Await Return Home

Today, 78 years after India gained independence in 1947, Bose remains physically separated from the country he fought to free. The Indian government has in the past considered repatriating his remains, but

Sweet Traditions Mark Janmashtami

Krishna Janmashtami, the joyous festival marking the birth of Lord Krishna, is one of the most cherished celebrations across India and beyond. Falling in the month of Bhadrapada (August–September) on the Ashtami tithi

Stories That Teach Life

Recognised as one of the few age-appropriate resources in this area, Earn, Save, Invest has been praised by educators and parents for sparking early conversations about money—an often-neglected subject in childhood learning As

Jashanmal Launches Back-to-School

Founded in 1919 by Rao Sahib Jashanmal in Basra, Iraq, Jashanmal Group has over a century of retail excellence. Headquartered in Dubai, the Group operates across the UAE, Kuwait, Bahrain, Oman, and

India’s Tourism Sector Booms

In 2023, Domestic Tourist Visits (DTVs) rose by 44.98 per cent year-on-year to 2.5 billion. Uttar Pradesh led the tally with 478.53 million visits, followed by Tamil Nadu at 286.01 million India’s
Go toTop