Sadiq Seeks Help To Boost London Tourism

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Tourism plays a vital part in London’s social and economic life – it supports as many as one in seven jobs in the capital and contributes almost 12 per cent of London’s GDP. London is the third biggest driver for people visiting the UK and accounted for 53 per cent of the UK’s international visits in 2019. London visitors go on to spend over £640 million in local economies outside of the capital and prior to the pandemic 15 per cent of overseas visitors to London came as part of wider trip to the UK

Tourism in London may not return to pre-pandemic levels until the middle of the decade, according to new analysis published by Mayor Sadiq Khan.

It is estimated that it could take until at least 2025 for domestic and international visitor overnight numbers to return to the levels seen in 2019, with spend predicted to take until 2026 to surpass pre-pandemic levels.

Last year, the number of overnight stays made by tourists to the capital more than halved to 60.8 million with a spend of £3.8 billion, compared to 147.4 million overnight visits and spending of £18.8 billion in 2019.

Sadiq has urged the Government to come forward with a comprehensive package of measures which provide full business rates relief, extension of the VAT relief scheme, and a substantial increase in direct grant funding to support hospitality, night time and cultural venues who were counting on a rise in income over the Christmas period to help see them through the lean winter months.

Further data from across the industry highlight just how devastating the spread of the Omicron variant was on Christmas trade: UK Hospitality say that food and drink sales across London were down significantly in the weeks before Christmas with up to a 65 per cent decrease on 2019 in late December.

Data from the New West End Company revealed footfall in the West End was down 33 per cent in December 2021 compared with December 2019, and in the first week of 2022 footfall was down 55 per cent compared with 2019. Footfall dropped significantly during the morning commute hours following the Government introducing Plan B restrictions on 8th December 2021.

Night Time Industries Association found that, on average, night time economy venues in the capital including pubs, bars, restaurants, nightclubs and other venues, each lost on average £46,000 due to cancellations and lost sales during the festive period. More than half of all businesses required to introduce Covid Certification for entry to their premises reported a drop in footfall of more than 40 per cent.3

Figures from the Society of London Theatre show that attendances fell dramatically in the second half of the month, down 63 percent with revenue down 60 per cent compared to 2019. The first weeks of 2022 have seen performance numbers slowly rise.4

Tourism plays a vital part in London’s social and economic life – it supports as many as one in seven jobs in the capital and contributes almost 12 per cent of London’s GDP. London is the third biggest driver for people visiting the UK and accounted for 53 per cent of the UK’s international visits in 2019. London visitors go on to spend over £640 million in local economies outside of the capital and prior to the pandemic 15 per cent of overseas visitors to London came as part of wider trip to the UK.

The Mayor is helping hundreds of small companies through the Pay It Forward London crowdfunding platform, through which Londoners can support their favourite local and independent businesses struggling with the challenges of Covid-19.  Through his Back to Business Fund he is match-funding £1.2 million of the £2.5 million raised overall through the schemes.    

Since the start of the pandemic, his London Business Hub’s Covid-19 Recovery Grants have provided more than £1.4m of direct grants to help almost 1,500 firms adapt their business in response to the pandemic. A further £2.3 million was allocated to his Culture at Risk Business Support Fund to help some of London’s most imperilled creative and night time businesses, such as independent cinemas and music venues.

The Mayor is doing all that he can to support London’s businesses and venues that rely on tourism. Last year, his Let’s Do London domestic tourism campaign brought in an additional £70 million in spending and 280,000 visitors to the capital. Prior to the onset of the Omicron variant and the Covid threat level increasing, Let’s Do London helped drive an increase of 33 per cent in weekday daytime footfall and an increase of 43 per cent in weekend evening footfall between May to November.  As part of his plans to encourage international visitors back into London, Sadiq, London & Partners and the wider tourism industry will launch an international tourism campaign in Spring 2022.

However, today’s figures demonstrate that the measures and grants announced so far by Government are only a sticking-plaster solution. The support package for those most affected by Omicron recently announced by the Chancellor equates to just £6,000 per business and does not go nearly far enough towards providing the level of support London’s world-renowned retail, hospitality, nightlife and cultural sectors need. For example, closing a West End show for a week can cost over £250,000 and the Night Time Industries Association (NTIA) found an average loss in takings of £46,000 per venue in the run-up to Christmas. In addition to this, there has been no support announced for freelancers and gig economy workers, who continue to suffer a major loss of income.

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