February 17, 2022
1 min read

Ban on T-shirt ads that ‘objectifies’ women

The ad for a T-shirt showed a model wearing the top in addition to thong-styled bikini bottoms, according to ASA…reports Asian Lite News

A British watchdog on Wednesday said it had banned a T-shirt advertisement by online fashion retailer Boohoo whose images “objectified and sexualised women”.

The Advertising Standards Authority said the advert must not reappear in its current form, adding that future Boohoo ads should “not cause serious or widespread offence or harm by objectifying women”.

Boohoo said it had removed the online images seen in late November after receiving a complaint from ASA.

“We are disappointed by the findings of this ruling because we pride ourselves in our inclusive, body positive imagery,” Boohoo said in a statement.

“Our marketing reflects the vibrant and confident culture of our brand and is designed to empower, not to intentionally cause offence,” it added.

The ad for a T-shirt showed a model wearing the top in addition to thong-styled bikini bottoms, according to ASA.

The watchdog added that one image “emphasised the model’s buttocks and legs rather than the product and that she was posed in a sexually suggestive way from behind”.

ALSO READ-Boris, Biden agree to engage with Russia over Ukraine

Previous Story

India, UAE set to ink CEPA trade deal

Next Story

Apple updates ‘vintage product’ list to add iPhone 6 Plus

Latest from UK News

£13.9 billion of R&D fund to boost innovation, jobs

Funding outlined to support transformational R&D in areas like life sciences, green energy, engineering and beyond More UK innovators like those developing treatment-transforming dementia tests or building world-leading testing facilities to power

British exports shine in African infrastructure 

Established 18 years ago, Dints is a London-based project integrator that specialises in connecting buyers, suppliers, logistics providers, and funding partners  A significant partnership between UK Export Finance (UKEF) and British firm

Surrey Bring Back Roach 

Known for his ability to seam and swing the red ball, Roach will link up with the squad ahead of the season opener at Chelmsford and stay with the team till the
Go toTop

Don't Miss

Women Leaders Transforming Political Landscapes

In January 2021, Radhakrishnan, who is a Labour MP right

No EU ban on Covishield, but request must for approval

Asked why ‘Vaxzervria’ vaccine, also developed by AstraZeneca has been