October 12, 2023
2 mins read

Amazon’s Festival Draws Shoppers

Prime members also purchased more than more than 75 smartphones per second in the first hour of sale during Prime Early Access, said the company….reports Asian Lite News

Amazon India on Tuesday said it witnessed a record 9.5 crore customer visits in the first 48 hours of its ‘Great Indian Festival 2023.’

Prime members shopping spiked 18 times in the first 24 hours of Prime Early Access (PEA) compared to average daily purchase during the sale, that started on October 7.

Prime members also purchased more than more than 75 smartphones per second in the first hour of sale during Prime Early Access, said the company.

Four out of every 5 smartphones sold in the first 48 hours were 5G ready. Premium smartphones (Rs 30,000 and above) witnessed 3 times growth versus last year.

“We are elated to witness the biggest ever opening with record customer visits, and highest number of Prime members shopping during the 24 hours of Prime Early Access. I’m thrilled to share our customer transactions and orders were the highest ever for Amazon.in, along with highest seller participation,” said Manish Tiwary, Vice President and Country Manager, India Consumer Business, Amazon.

 Over 65 per cent of sellers came from tier 2 and 3 cities. Amazon has 14 lakhs sellers in India.

The company saw more than 35 per cent increase in small and medium businesses securing sales within the initial 48 hours as compared to 2022.

Amazon Pay UPI sign-ups grew the highest ever at 37 per cent YoY, since its launch. The Amazon Pay ICICI Co-branded credit card usage also grew by 65 per cent, giving customers 5 per cent unlimited cashback rewards.

Most preferred smartphone brands were OnePlus, Samsung and Apple, among others.

Customer purchased more than 100 OnePlus smartphones every minute in the first 48 hours for the sale (2.5 times more than 2022). Samsung drove premium phone demand, with their flagship Galaxy S Series growing 3 times over the last year.

Customers also shopped for one TV per second with 80 per cent of all orders coming from Tier 2 and 3 cities/towns.

4K TVs were the most preferred and one in every three TV shoppers availed no-cost EMI option to make their purchase affordable.

Demand for large screen TVs witnessed a record growth of 260 per cent YoY, said the company.

ALSO READ: ALDO India Ropes in Aditya, Janhvi as Brand Ambassadors

Previous Story

‘India needs 8% Growth To Outpace China’

Next Story

Rohit Shines In Crushing Win Over Afghanistan

Latest from Business

Nykaa Expands Global Footprint with UK Debut

To commemorate this significant global debut, Nykaa’s leadership hosted an exclusive soiree at the George Club in Mayfair, London Nykaa, India’s leading beauty and lifestyle destination, is set to make a grand

Nothing’s CMF Goes Indian with $100M JV

Company has announced a $100 million joint venture with Indian electronics manufacturer Optiemus Infracom Limited….reports Asian Lite News Smartphone maker Nothing has spun off its budget sub-brand CMF into an independent subsidiary,

Airbnb Boosts India Economy

Among international guests, the largest inbound sources were the United States, United Kingdom, Canada, and Australia Hospitality giant Airbnb made a significant impact on India’s economy in 2024, contributing Rs 113 billion

Rupee, Markets Gain Amid Trade Optimism

Emerging market currencies, including the rupee, have gained support amid softening in the dollar. Reports suggesting that the US economy is on the verge of a recession have contributed to the greenback’s

Deadline Nears, India–EU Talks Heat Up

The success or failure of this round will shape how the two sides proceed, especially on difficult issues that have long blocked progress….reports Asian Lite News India and the European Union on
Go toTop

Don't Miss

Amazon Empowers UAE Nationals via Leadership Program

Tailored to develop essential leadership skills, the immersive program offers

Amazon in a cost cutting blitz

Amazon recently laid off 18,000 employees among its corporate workforce,