December 21, 2023
3 mins read

Vatika Unveils ‘A Tress’Mas Affair’

Vatika Naturals launches the all-new range for curly hair at their first ever Christmas gala held in London.  Vatika Naturals hosts “A Tress Mas Affair”- an event loaded with Christmas sparkle, festive joy, and natural goodness for diverse hair types…reports Asian Lite News  

In a spectacular display of festive glamour, Vatika unwrapped its Christmas extravaganza, ‘A Tress’Mas Affair,’ transforming the town into a dazzling spectacle. The celebration brought together influencers from diverse realms, including makeup, hair care, travel, wellness, and more, all converging under one roof for an evening that celebrated beauty in all its forms—the very essence of Vatika. At the heart of the affair was the illuminating theme #GreenForRed, paying homage to Vatika’s commitment to natural ingredients.

The event kicked off with Roshni Singh, the Group Marketing Manager of Dabur International, taking center stage. Her speech heralded the grand unveiling of Vatika’s new range for curly hair. A celebrity hair care expert then took the spotlight, unraveling the mysteries of diverse hair types and imparting personalized tips and tailored Vatika hair care routines. The expert emphasized the profound link between inner well-being and hair vibrancy, shedding light on nutrition, mental serenity, climate, and product choices—all influential factors in maintaining vibrant hair. Vatika’s unique ethos shone through, advocating a personalized approach that adapts to diverse hair care needs, empowering users on their distinct hair care journeys.

 An engaging Q&A session followed, leaving influencers armed with insights for nourished hair and personalized Vatika hair care routines tailored to their unique hair types. As sparkling drinks flowed, delicious food was savored, and tarot card readings unfolded, the event buzzed with excitement. The life-size advent calendar stole the show, adorned with a plethora of Vatika hair care treasures. From indulgent hair oils and revitalizing shampoos to luxurious conditioners, masks, and temporary hair colors, influencers curated their personalized Vatika selections to take home.

Amid merry tunes and jubilant spirits, a karaoke bar set the rhythm for a joyous Christmas dance. The highlight of the night was the Christmas tree, lovingly adorned by influencers with their favorite Vatika baubles, igniting the festive fervor of the season.   Zakir Mansoori, the Business Head at Dabur International UK, expressed his thoughts on the event, stating, “The Tress’Mas Affair, coupled with the launch of a new hair care range for curly hair, epitomized all that Vatika truly represents—the essence of natural ingredients in our hair care, along with the celebration of diverse hair types. The event was the perfect Christmas gift wrapped up with warmth, love, and hair care galore. Here’s to many more splendid events that honor our ethos and bring us together for such delightful evenings.”   Vatika ingeniously embraced the holiday festivities, swapping the traditional red for Vatika’s iconic green, a nod to their commitment to harnessing natural ingredients. This vibrant hue echoed their philosophy, ensuring top-notch quality for consumers through the essence of natural ingredients in their products.

Amid delectable treats, effervescent conversations, and an air infused with the spirit of giving, ‘A Tress’Mas Affair’ became a cherished memory for all who were part of the celebration.   Vatika, a subsidiary of Dabur, has earned a strong reputation for its commitment to harnessing the power of natural ingredients in their hair care products. Drawing upon time-tested elements such as Coconut, Olive, Almond, Garlic, Black Seeds, and other natural extracts known for their nourishing properties, Vatika offers a comprehensive range of hair care products tailored for various needs, including hair masks, styling creams, and hair colors. These products address issues like hair damage, dryness, frizz, and promote overall hair health.

Vatika is more than just a brand; it’s a celebration of natural beauty and authenticity. Embracing the essence of the true ‘you’ and enhancing one’s natural beauty is at the core of Vatika’s philosophy. Whether through their nourishing formulations or temporary hair colors, the brand encourages women to embrace their individuality and showcase their true selves with confidence.

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