December 21, 2023
1 min read

Reliance Industries Tops Media Visibility in 2023

The Wizikey’s News Score is determined by the volume of news, headlines presence, reach of publications and readership….reports Asian Lite News

Reliance Industries — India’s largest corporate by revenues, profits, market value as well as social impact — topped the 2023 Wizikey News Score ranking as the country’s most visible corporate in the media.

The Wizikey’s News Score is determined by the volume of news, headlines presence, reach of publications and readership.

Reliance has continued to top the Wizikey News Score annual rankings since their inception for each of the last four years. Most importantly, Reliance has improved its News Score year after year.

For its #1 position Reliance has a News Score of 96.46 for 2023. It was 92.56 for 2022, which was a marked improvement from its News Score of 84.9 in 2021.

Wizikey’s News Score is the world’s first standardised metric to measure news visibility for brands and individuals using Artificial Intelligence, Big Data, Machine Learning and media intelligence. The News Score takes into account various key criteria like volume of news, headline presence, the reach of publications, and readership.

The score ranges from 0 to 100, and is based on monitoring of over 400,000 publications. It represents the media presence of a brand in publications that matter, and is a standard metric score that measures PR efficiency.

According to Wizikey’s research, Reliance stands head and shoulders above the rest in terms of PR efficiency. The RIL’s score at 216.8k in the Volumeparameter, 31.5k under the Headlines parameter, 14.3k under the Publication parameter and 74bn on the Readership criteria – each parameter representing a wide 58 per cent-167 per cent gap over the second-placed SBI.

Reliance Industries is followed by State Bank of India, HDFC Bank, ICICI Bank, and Bharti Airtelin top 5.

Role of a vibrant and savvy Corporate Communications team is extremely important in ensuring media visibility for any company.

The continuing leadership in the Wizikey rankings is yet another feather in the cap for Reliance’s in-house communications team, which has won multiple accolades in the past.

ALSO READ: ONDC, Meta Join Forces to Boost Indian SMEs

Previous Story

Sonia hits out at Centre over suspension of Oppn MPs

Next Story

Massive GenAI Smartphone Rollout for 2024

Latest from Business

‘India’s Digital Hub Ascends’

The event also featured discussions on the Quad Partnership for Cable Connectivity and Resilience, reiterating commitments made during the July 1 Quad Foreign Ministers’ Meeting India’s growing role as a key digital

India’s Job Market Surges

With hiring levels on the rise, compensation is expected to increase by 12-15% in metro cities and by 18-22% in emerging cities India’s festive season this year is poised to create more

India Inc Eyes Upswing

Private equity (PE) remained comparatively stable in Q2, clocking 357 deals worth $7.4 billion — the second-highest volume since Q4 2022. However, deal values dipped on a quarter-on-quarter basis due to the

Apple Appoints Sabih Khan as New COO

Khan will take over from Jeff Williams, who is stepping down from the role this month and will retire later this year…reports Asian Lite News Apple has announced that Sabih Khan, an
Go toTop

Don't Miss

Reliance Makes History Again

Reliance Industries is now the only entity in Asia to

Reliance Industries Hits New Milestone

Revenue from Oil & Gas segment increased significantly by 48