November 9, 2023
1 min read

Meta to require advertisers to disclose ads created via AI

This may include image size adjusting, cropping an image, colour correction, or image sharpening, unless such changes are consequential or material to the claim, assertion, or issue raised in the ad…reports Asian Lite News

As side-effects of generative AI begin to haunt people, Meta has asked advertisers to disclose whenever a social issue, electoral, or political ad contains an image or video that have been digitally created or altered.

Advertisers will now have to disclose whenever political ads contain a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to depict a real person as saying or doing something they did not say or do.

The policy will apply to ads that depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.

“Advertisers running these ads do not need to disclose when content is digitally created or altered in ways that are inconsequential or immaterial to the claim, assertion, or issue raised in the ad,” Meta said in a blog post late on Wednesday.

This may include image size adjusting, cropping an image, colour correction, or image sharpening, unless such changes are consequential or material to the claim, assertion, or issue raised in the ad.

The new policy will go into effect in the new year and will be required globally. Meta will add information on the ad when an advertiser discloses in the advertising flow that the content is digitally created or altered. This information will also appear in the Ad Library.

“If we determine that an advertiser doesn’t disclose as required, we will reject the ad and repeated failure to disclose may result in penalties against the advertiser. We will share additional details about the specific process advertisers will go through during the ad creation process,” said the company.

ALSO READ-Meta’s Quest 3 now lets users extend battery life  

Previous Story

DY Chandrachud Completes a Year as CJI

Next Story

Japan Confers Civilian Honour to Ex-Chief of Indian Navy

Latest from -Top News

Modi Strengthens Defence, Energy Ties in Saudi

Both sides agreed to hold the next Strategic Partnership Council meeting at a mutually convenient date….reports Asian Lite News India and Saudi Arabia have expanded their bilateral Strategic Partnership Council by adding

India Donates Vaccines to Afghanistan

The Afghan Ministry of Public Health expressed gratitude towards India for its generous contribution….reports Asian Lite News India has donated 4.8 tonnes of vaccines to Afghanistan as part of its ongoing humanitarian

Global Grief Over J&K Terror Strike

Australian Prime Minister Anthony Albanese also condemned the horrific terror attack, stating that violence can not be justified….reports Asian Lite News Condolences have poured in from around the world after the horrific

Pakistan Condemns J&K Terror Strike

Pakistan’s Foreign Office issued a brief statement, saying, “We are concerned at the loss of tourists’ lives in an attack in Anantnag district…reports Asian Lite News Pakistan on Wednesday responded to the

Muslim World League Condemns Terror in Pahalgam

Prime Minister Modi commended the firm stand of the Muslim World League against extremism, terrorism and violence….reports Asian Lite News The Muslim World League has condemned the horrific terror attack in Pahalgam,
Go toTop

Don't Miss

AI in Education: The Future Of Learning

AI (Artificial Intelligence) and tech will continue to play an

Freshworks joins hands with Meta

The Meta Business Messaging integrations with Freshworks’ CX and CRM