By 2025, it’s estimated that AI-driven personalisation will lead to a 15 percent increase in guest satisfaction and a 20 percent boost in revenue for hospitality establishments across India…writes Ashish Tiwari
The landscape of the hospitality industry in India is poised for significant transformation. Fueled by technological advancements, changing consumer preferences, and global trends, the future of hospitality promises to be dynamic and innovative.
Embracing Contactless Technology
The COVID-19 pandemic accelerated the adoption of contactless technology in the hospitality sector, and its significance is only expected to grow. According to recent surveys, over 70% of travellers prefer contactless options for check-in, payments, and room controls. By 2025, we anticipate a ubiquitous integration of contactless solutions, including mobile check-ins, digital room keys, and touchless payment systems, enhancing both convenience and safety for guests.
Personalised Experiences through AI
Artificial Intelligence (AI) is revolutionizing guest experiences by enabling hotels to offer personalized services at scale. By leveraging guest data and AI-powered algorithms, hotels can anticipate individual preferences, from room amenities to dining recommendations. By 2025, it’s estimated that AI-driven personalisation will lead to a 15 percent increase in guest satisfaction and a 20 percent boost in revenue for hospitality establishments across India.
Sustainability as a Competitive Advantage
With growing environmental consciousness among consumers, sustainability is no longer a choice but a necessity for hospitality businesses. By 2025, eco-friendly practices, such as energy-efficient operations, waste reduction, and locally sourced materials, will become standard across the industry. Hotels that prioritize sustainability will not only attract environmentally conscious travellers but also benefit from cost savings and enhanced brand reputation.
Rise of Experiential Travel
In the quest for authentic experiences, travellers are seeking more than just comfortable accommodations; they crave immersive journeys that connect them with local culture and heritage. Hospitality providers are responding by curating unique experiences, such as culinary tours, cultural workshops, and off-the-beaten-path excursions. By 2025, experiential travel is projected to dominate the market, with travellers willing to pay a premium for memorable and transformative experiences.
Flexibility and Adaptability
The events of the past few years have underscored the importance of flexibility and adaptability in the hospitality industry. By 2025, hotels and resorts will need to embrace agile business models that allow for rapid adjustments in response to changing market conditions and consumer demands, said Ashish Tiwari, Brand Chef at Azure Hospitality Pvt. Ltd. From flexible booking policies to versatile spaces that accommodate hybrid events, adaptability will be key to sustaining competitiveness in the dynamic landscape of hospitality.
Integration of Virtual Reality
Virtual Reality (VR) technology is reshaping the way travellers research destinations and envision their experiences. By 2025, we anticipate widespread integration of VR tools by hotels and travel agencies, offering immersive virtual tours, interactive destination guides, and virtual concierge services. VR not only enhances pre-trip planning but also serves as a powerful marketing tool, enticing travellers with lifelike previews of their potential adventures.
The future of hospitality in India is brimming with opportunities for innovation and growth. By embracing contactless technology, personalised experiences, sustainability practices, and experiential travel, hotels and resorts can stay ahead of the curve and cater to the evolving needs of discerning travellers.
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