August 9, 2024
1 min read

Dubai’s summer experiences offer maximum value

Suhaila Ghubash, VP – Events and Festivals at Dubai Festivals and Retail Establishment (DFRE), emphasised DSS’s commitment to offering value-driven experiences that appeal to today’s savvy consumers…reports Asian Lite News

Dubai has consistently adapted to the changing preferences of modern shoppers and visitors, driving consumer confidence and boosting tourism each year. The city’s value-driven, world-class offerings align with the growing demand for affordable retail and exceptional experiences, as highlighted by 47 percent of UAE consumers prioritising budget-friendly options.

Key to this success are Dubai’s year-round retail events, including the ongoing 27th edition of Dubai Summer Surprises (DSS), the largest to date. This year, DSS features 10 weeks of sales across over 800 brands and 3,500 outlets, with more than 7,000 offers and free activities for residents and visitors.

Suhaila Ghubash, VP – Events and Festivals at Dubai Festivals and Retail Establishment (DFRE), emphasised DSS’s commitment to offering value-driven experiences that appeal to today’s savvy consumers. The event is designed to create memorable, accessible summer experiences that cater to all preferences and budgets, driving economic growth.

DSS 2024 is a cornerstone of Dubai’s summer, boosting retail spending through mega raffles, promotions worth AED 50 million, and a packed calendar of mall activations and live performances. The event also features exclusive deals at hotels, resorts, and attractions, including the DSS Entertainer edition with over 7,000 buy-one-get-one offers.

Dubai’s diverse dining scene also plays a significant role in summer tourism. The inaugural Sizzling Summer Eats and the upcoming Summer Restaurant Week offer exceptional value at top dining destinations, further enhancing Dubai’s appeal as a global gastronomy hub.

Ghubash concluded, “DSS 2024 is about inclusivity and affordability, ensuring that everyone can enjoy an exciting and accessible summer in Dubai.”

ALSO READ-Dubai wins bids to host 175 int’l biz events in H1

Previous Story

UAE, Egypt boost petroleum, investment cooperation   

Next Story

Abu Dhabi plants 6 million flowers for summer

Latest from -Top News

Hasina’s Defiant Words Before Ouster

Reportedly before leaving Hasina wanted to record a farewell speech to be aired on television, but military officials declined….reports Asian Lite News Following a violent student uprising last year, the Bangladeshi military

US Lawmakers Push AI Watchdog on China

The lawmakers stressed that “there is a strong national security need for better understanding, predicting, and preparing for the PRC’s AI progress…reports Asian Lite News Chairman John Moolenaar and Ranking Member Raja

Trump’s 51st State Pitch to Canada

The development follows a meeting between Trump and Canadian Prime Minister Mark Carney on May 6, where Trump praised Carney’s political success….reports Asian Lite News US President Donald Trump claimed that he

Azhar Acquittal Sparks Outrage in Bangladesh

Jailed for nearly 13 years for war crimes, Azharul was received by party leaders and activists at the jail gate by his radical supporters….reports Asian Lite News Once accused of committing crimes

Trump Warns Putin: ‘Playing with Fire’

Trump on Sunday made harsh remarks on both Putin and Ukrainian President Volodymyr Zelensky…reports Asian Lite News US President Donald Trump warned Russian President Vladimir Putin that he is “playing with fire”
Go toTop

Don't Miss

Hamdan receives Crown Prince Guillaume of Luxembourg at Expo 2020

H.H. Sheikh Hamdan bin Mohammed praised the fast-paced development of

World Council of Muslim Communities Conference kicks off

The World Muslim Communities Council (TWMCC) kicked off Monday, featuring