Fernando Jorge’s unique showcase in Dubai marks a notable shift in the preferences of luxury jewelry enthusiasts in the UAE, who were treated to an exclusive preview of his latest creations … writes Soniya Kirpalani; Images/ Video Santosh Rai; Showcasing till May 3, 2024
The Middle East luxury gold and diamond market is a significant economic force, currently valued at USD 33.14 billion in 2023 and projected to reach USD 53.72 billion by 2030, with a compound annual growth rate (CAGR) of 7.15%. In recent years, it has been witnessing a transformative shift, with the showcasing of exceptional pieces, at esteemed platforms like Sotheby’s. Careful curation of rare talent, using high design, where innovation and imagination is crafted with artistry is an emerging niche. This underscores the growing importance of design innovation and the introduction of new, talents who bring fresh perspectives to traditional crafts and are reimagining it in a more contemporary context, delighting global customers of UAE.
Perfect positioning is all about creating brand-worth and highlighting the intrinsic value of precious metals and gems meeting art. For Sotheby’s Dubai, who curate and provide a platform to extraordinary talent, is not just about selling jewelry; it’s promoting the value of art and design in wearable form. This substantial and growing market highlights UAE’s deep-rooted appreciation for luxury and finely crafted jewelry, as well as a keen eye for art. This creates an ideal environment for designer Fernando Jorge. Born in Brazil, Made in London, Jorge’s first showcasing this April-May 2024, is a solo exhibition at Sotheby’s Dubai. This a mark not only of Jorge’s unique vision and heralds a significant evolution of the luxury jewelry buyers of UAE who were invited to preview some of his exclusive pieces.
In the opulent world of high jewelry, where tradition and big brand names have dominated, young Brazilian jeweler Fernando Jorge brings a breath of vibrant innovation. What delights is Jorge’s approach to jewelry is akin to that of a sculptor. Each piece is a studied play of volume, texture, and color, challenging the traditional paradigms of high jewelry. His palette is vibrant, filled with an array of diamonds, and more unconventional materials like Brazilian river pebbles, fossilized amber, even wooden textured pieces. Jorge’s method—melding the humble with the precious—creates not just jewelry, but stories worn on the skin. The epitome of meticulous craftsmanship s mastered over a decade, transcending conventional jewelry and taking center stage was ‘jeweled art’. A well-attended event, where socialites from across all nationalities were in attendance, we witnessed the contemporary meet classics as new stories were emerging from the timeless shores of Dubai.
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