During the event, India Pavilion will showcase the country’s rich kaleidoscope of cultures, languages, and traditions…reports Asian Lite News
The Ministry of Tourism will participate in World Travel Market London beginning today at ExCeL London.
This three-day-long international travel and tourism event will conclude on 7th of November. A delegation comprising 50 stakeholders including State Governments, inbound tour operators, airlines, and hoteliers from the Indian travel industry will participate in this event.
During the event, India Pavilion will showcase the country’s rich kaleidoscope of cultures, languages, and traditions. The focus of this year’s India pavilion is Wedding Tourism, Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism and Mahakumbh.
A special mock Mandapam in the Pavilion has been created to give the look and feel of an Indian wedding. This initiative aligns with India’s strategic goal to enhance inbound tourism and position the country as a premier global travel destination.
Last year also, along with various stakeholders, including the tour operators and state tourism departments, India’s Ministry of Tourism participated in the WTM, showcasing varied tourism products.
The products and series of transformative experiences for travellers to India were shown at the WTM under the theme ‘Incredible India! Visit India Year 2023’.
On track to host the most exhibitors the show has ever seen, WTM London has reported a 7% growth in exhibitor numbers this year, with over 4,000 global tourism boards, hoteliers, transport services, technology brands, associations and experiences set to will take to the halls of Excel London for three days of business.
It’s estimated that in excess of £2.2 billion worth of business deals will be signed this year at the event.
According to VisitBritain data, international delegates visiting the UK for a trade show on average spend £352 per day, which estimates a total visitor spend of £71,215,218.
In a recent report from Deloitte, they suggested that for every £1,000 spent, a further £1,800 is generated in direct tourism gross value, totalling an impressive £200m injection from WTM London into the economy.
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