January 17, 2025
2 mins read

A Sensory Journey to the French Riviera: The Story of 44°N Gin

Nestled on the sunlit shores of the French Riviera, 44°N Gin invites you to explore the vibrant essence of the Côte d’Azur. As the first gin ever distilled in this iconic region, 44°N captures the Mediterranean’s energy while honouring Grasse’s rich heritage as the global capital of perfume. A feature by columnist Riccha Grrover for Asian Lite International.

Crafted with 22 botanicals sourced from the region’s terroir, this exceptional gin blends tradition with innovation. Signature notes of jasmine, bitter orange, lavender, mimosa, and rose centifolia deliver a multi-layered tasting experience. Named after Grasse’s geographical coordinates, 44°N Gin is a sensory celebration of the botanical legacy rooted in the fragrance industry.

Award-winning and unparalleled, 44°N Gin exemplifies how tradition and innovation coexist, creating a gin that’s truly extraordinary.

The Home of 44°N: Comte de Grasse Distillery

The journey of 44°N Gin begins in Grasse, a UNESCO-recognised hub for fragrance expertise. At the heart of this region lies the Comte de Grasse Distillery, housed in a restored 1820s perfume factory. This cutting-edge distillery seamlessly merges historical craftsmanship with modern distilling technology, revolutionising the way spirits are created.

Through innovative methods, Comte de Grasse redefines tradition, using science to craft exceptional spirits like 44°N Gin. This approach positions the distillery as a leader in contemporary distilling, delivering unique creations that honour the heritage of Grasse while pushing boundaries.

Comte de Grasse Distillery

Tasting Notes: A Symphony of Flavours

Every sip of 44°N Gin is a journey through the French Riviera’s vibrant landscape:

  • Top Notes: Bright lemon peel, zesty grapefruit, and briny sea fennel create a coastal freshness, grounded by warm juniper Cade.
  • Heart Notes: Floral elegance shines with Centifolia rose, jasmine, and bitter orange, balanced by herbaceous angelica and coastal nuances.
  • Base Notes: A refined finish of iris, honey, and subtle spices, with lingering citrus and floral medleys for a lasting impression.

44°N Gin is often likened to the Chanel N°5 of gins, embodying the Riviera’s beauty, cultural richness, and innovative spirit.

Innovation Meets Heritage

Founder & CEO Bhagath Reddy shares,

“Our commitment to innovation drives us to collaborate with the University of Nice, sponsoring PhD programs in spirit technology. With a state-of-the-art research lab just steps from our distillery, we are pioneering sustainable and intelligent beverage innovation. At Comte de Grasse, we honour heritage while shaping the future of spirits.”

Raise a glass to 44°N Gin, a masterpiece that redefines what a gin can be—a true celebration of the French Riviera.

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