The findings highlight the strength of community giving across the country, with several major campaigns driving record-setting donations…reports Asian Lite News
Liverpool has been crowned the UK’s most generous city for the second year running, according to new data released by fundraising platform GoFundMe. The findings highlight a year of intense community giving across the UK, driven by high-profile appeals and widespread public support.
Liverpool retained its number one position in GoFundMe’s annual generosity index, which ranks cities by comparing the number of donations made against local population figures. The platform’s 2025 list places Glasgow, London, Cardiff and Bristol in the top five, reflecting a strong culture of grassroots fundraising across major urban centres.
One of the most significant appeals to emerge from Liverpool this year was for toddler Sienna-Rose Millen, whose family urgently needed to raise more than £100,000 for a private medical flight home after she suffered a brain haemorrhage while on holiday in Mexico. The campaign drew overwhelming support and became Liverpool’s biggest fundraiser of 2025, illustrating how quickly the city’s residents mobilise when families face crisis.
Liverpool’s ranking was also bolstered by the country’s fourth-largest GoFundMe campaign of the year, which raised more than £370,000 to build a new playground for Churchtown Primary School. The project was created in memory of pupils Alice da Silva Aguiar, nine, and Bebe King, six, who were killed alongside seven-year-old Elsie Dot Stancombe in the Southport knife attack on 29 July last year. The fundraising effort became a focal point of community solidarity and a symbol of remembrance for families affected by the tragedy.
GoFundMe chief executive Tim Cadogan said: “We’ve seen people across the UK help each other in extraordinary ways this year, and Liverpool taking the top spot once again is a testament to the generosity of its community.” His comments highlight how digital fundraising has become a powerful indicator of public compassion, particularly in a year marked by both sudden emergencies and collective grief.
Beyond Merseyside, several other cities recorded noteworthy increases in giving. Norwich ranked sixth, followed by Manchester in seventh, Belfast in eighth and Edinburgh in ninth. Completing the top 10 was Wrexham, which entered the list for the first time after an extraordinary campaign led by mother Jasmin Roberts. She set out to raise £1.5 million for her one-year-old son Ollie, who requires life-saving heart surgery in the United States.
The fundraising target was reached, and Ollie is due to undergo surgery at Stanford Children’s Hospital in California in January. The appeal became the biggest fundraiser globally this year based on the number of donations. It also received international attention after Hollywood actor and Wrexham AFC co-chairman Ryan Reynolds contributed £10,000, helping propel the story to a wider audience.
The 2025 generosity rankings reflect the growing importance of online fundraising in the UK’s charitable landscape. They also show how stories of personal hardship and community loss continue to inspire large-scale public action. In Liverpool’s case, thousands of individual contributions helped families return home, supported grieving school communities and demonstrated the city’s enduring reputation for compassion.
Across the UK, similar patterns emerged: ordinary people stepping forward to support strangers, neighbours and friends during moments of profound need. As GoFundMe’s latest data shows, the country’s generosity remains strong, with local action often amplified by global participation.
