Arq redefines the age-old art of Indian mithai with a contemporary and sustainable approach. Using organic ingredients, natural flavors, and eco-friendly packaging, Arq ensures its creations are as pure as they are delicious. This Lohri, Arq presents an irresistible lineup of winter treats, blending nostalgia with innovation. The Winter Signature Brick Box takes indulgence a step further with The Carrot—a traditional gajar paak coated with lush pistachios; Til Buggah Brick—a sesame delight with a modern twist; and melt-in-your-mouth Besan Barfi. A feature by columnist Riccha Grrover for Asian Lite International.
Arq’s winter mithai lineup is equally enchanting. The Nutorious Ladoo, a classic nut ladoo with jaggery, and the Date Knight Ladoo, a wholesome blend of dates and nuts, bring together tradition and health in perfect harmony. With every creation, Arq redefines the Indian mithai experience, making this winter season truly unforgettable.
Ethos of the Artisanal Indian Sweets Brand Arq:
The name Arq has a rich and multifaceted meaning, drawing from ancient Sanskrit and other languages. At itscore, Arq signifies purity, concentration, and essence, all of which are key values for the company. In Sanskrit, Arq means the purest form or extract of asubstance, reflecting the company’s commitment to providing an edible experience of the highest quality. Additionally, the Sanskrit word Arq is associated with asingle ray of light, the sun in Hindi, the life force, and an ancient plant sacred to Lord Ganesha in Marathi. These various meanings point to the deep roots and connections of the name Arq across different cultures and contexts. Overall, the name Arq embodies the company’sethos of purity and essence, while also drawing on a richlinguistic and cultural heritage.
Our aim is to elevate the humble mithai to new heights by combining traditional recipes with modern techniques andflavours. We source the best quality ingredients from localfarmers and producers, and work with them to create uniqueand delicious flavour combinations that are sure to delight the palate. Our team of skilled chefs and artisans then worktirelessly to handcraft each mithai with care and attention to detail, resulting in a product that is not only delicious but alsovisually stunning.
They take great pride in their creations, and strive to createmithais that are at par with the best European counterparts. Their mithais are not just sweets – they are works of art that tell a story of tradition, innovation, and passion. They’re constantly innovating and experimenting with new flavours and textures, and we believe that this is the key to keeping the offerings fresh and exciting. At the end of the day, their goal is simple – to create mithais that bring joy and happiness to people’s lives, and to keep the traditions of the rich culinary heritage alive for generations to come.
Chef Neha Lakhani is a true Renaissance woman with adiverse skill set that ranges from finance to pastry-making.After completing her Pastry Diploma from Le Cordon Bleu inOttawa, Chef Neha has dedicated her life to pursuing herpassion for culinary excellence.
The Visionaries Behind Arq
Chef Neha Lakhani:
A Le Cordon Bleu alumnus, Chef Neha is a trailblazer in the culinary world. From her roles as a consultant, educator, and NDTV chef panellist to co-founding Arq Mithai, she brings creativity and passion to every venture. Her diverse expertise extends to speaking at TEDx events and leading innovative culinary projects.
Chef Ashay Dhopatkar:
A modern British and European cuisine expert, Chef Ashay boasts an illustrious career working alongside Michelin-starred chefs like Gordon Ramsay and Mark Hix. With experience in international fine dining and luxury hospitality, he brings his culinary precision and artistry to Arq Mithai, setting new standards for Indian sweets.
