October 23, 2020
1 min read

Xiaomi leads as India’s smartphone shipments hit record high

Smartphone shipments in India hit an all-time high of 50 million units in the third quarter of this year, registering eight per cent year-over-year growth, said a Canalys report on Thursday.

Xiaomi remained the market leader, growing nine per cent to ship 13.1 million units and capturing 26.1 per cent market share in the July-September quarter.

Samsung took the second place from Vivo, with 10.2 million units, up seven per cent compared to the same quarter last year.

Samsung’s aggressive product portfolio and pricing strategy in the low-end paid off as the South Korean giant captured 20.4 per cent share in the India smartphone market.

Vivo stood third, growing 19 per cent to ship 8.8 million smartphones, while Realme grew 23 per cent to ship 8.7 million units.

OPPO completed the top five, shipping 6.1 million units.

“While almost all vendors have shown positive shipment growth, the true winners are the online channels, who have been buoyed with a huge influx of devices ahead of the festive season,” Canalys Analyst Adwait Mardikar, said in a statement.

“Ongoing sales at Amazon and Flipkart are a clear indication that despite the economic downturn, India’s penchant for a good smartphone, and a good bargain, remains intact.”

Apple regained momentum in India in Q3, with double-digit growth to reach nearly 8 lakh units. “Apple is finally paying attention to India,” said Canalys Research Director Rushabh Doshi.

The company has opened a direct online store, giving it several new angles in its go-to-market strategy, such as utilising device trade-ins to provide purchase incentives, or bundling AirPods with iPhones to make them more appealing.

Also Read: FDI inflows to India witness 13% growth

Also Read: India’s hiring activity down by 30%

Previous Story

Pramod Mittal: Britain’s biggest bankrupt

Next Story

US election: Trump struggles on path to 270

Latest from Business

China Curbs Hit India’s Electronics Boom

The ICEA noted this results in delays, inefficiencies, and higher costs — alternatives from Japan or Korea cost up to four times more than Chinese machinery. India’s transformation into a global electronics

India Maps 8.52 MT Rare Earth Reserves

The Atomic Minerals Directorate for Exploration and Research (AMD) and the Geological Survey of India (GSI) are actively exploring and augmenting rare earth resources, while the GSI alone has added 482.6 million

‘India’s Digital Hub Ascends’

The event also featured discussions on the Quad Partnership for Cable Connectivity and Resilience, reiterating commitments made during the July 1 Quad Foreign Ministers’ Meeting India’s growing role as a key digital

India’s Job Market Surges

With hiring levels on the rise, compensation is expected to increase by 12-15% in metro cities and by 18-22% in emerging cities India’s festive season this year is poised to create more
Go toTop