October 27, 2021
2 mins read

Emirates recognised for best digital customer experience

Emirates’ marketing team has been recognised by Sitecore, one of the world’s leading digital experience platforms, for “Best Use of a Customer Data Platform (CDP)”…reports Asian Lite News

The award was presented to Emirates at the recent edition of GITEX, Dubai’s technology trade exhibition, for demonstrating excellence in the delivery of its digital customer experience (CX) utilising the Boxever platform.

Emirates recognised for best digital customer experience

Emirates was selected from amongst 110 large service organisations, based on its best-in-class CX and digital capabilities. Over the past four years, Emirates has invested in CDP solutions such as Boxever, acquired by Sitecore in March 2021, utilising it in conjunction with its proprietary marketing data platform to deliver to the complex needs of customers. Their combined capabilities are a reflection of the close collaboration between the Group’s internal marketing team and Boxever, who have maintained a steady focus on delivering to a demanding customer agenda.

“Sitecore Middle East recognizes Emirate’s marketing team that has driven its digital customer experiences utilizing the Sitecore CDP solution to meet complex needs of their customers,” said Mohammed AlKhotani, Area Vice President, Middle East and North Africa, Sitecore.

“Emirates Airline shows how the Middle East is leading digital innovation, and converting website visits into engaged customers to make their travel planning easier.”

ASLO READ: Emirates presents SMEs visiting Expo with winning proposition

“Emirates is honoured to be recognized with an award in digital customer experience. The world of service marketing has advanced at top speed over the past few years, and our ambition to deliver the best customer experience in the travel industry is very much a core objective for Emirates and our wider group of travel brands. We are delighted to be acknowledged by Sitecore, a company with tremendous heritage in digital marketing, along with the wider fraternity of digital marketing professionals. We look forward to continue growing our capabilities to better deliver to our customer needs and preferences,” said Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing & Brand – Emirates Group.

The recognition represents Emirates’ continued investment and innovation in the delivery of relevant and personalized experiences across the digital customer journey. Sitecore’s accolade also underscores Emirates’ ongoing drive to deliver the best customer experiences in the airline industry: digitally, on the ground and onboard.

Previous Story

UAE, Russia ink deal to boost space cooperation

Next Story

Iconic Dubai Shopping Festival Begins on Dec 15

Latest from -Top News

WHO adopts Global Pandemic Agreement

The agreement seeks to boost international coordination and ensure equitable access to life-saving tools during future pandemics, while reaffirming respect for national sovereignty in public health decisions In a move aimed at

UK-East Africa trade forum to kickstart investment

UK hosts first-ever forum dedicated to trade and investment with East Africa, including announcements on cross-border trade and electric motorbikes The UK has announced two investments in East Africa to de-risk cross-border

First detection of West Nile virus in UK

West Nile Virus is a vector borne disease belonging to the Flaviviridae family, which also includes the viruses that cause dengue and yellow fever A research programme by the UK Health Security
Go toTop

Don't Miss

France welcomed 79, 559 visitors during the first 10 days

France has announced that the country’s pavilion at Expo 2020

Sisi hails privileged relations with UAE

El-Sisi affirmed that Egypt holds in high esteem the strong