VAN GOGH COMES TO LONDON

360-degree, large-scale digital art experience will offer visitors a total immersion in Van Gogh … reports Asian Lite News

This Autumn, Van Gogh: The Immersive Experience, a 360 degree digital art experience, will debut in London. The exhibit invites visitors to step into more than 300 of Van Gogh’s sketches, drawings, and paintings by using floor-to-ceiling digital projections, made possible by state-of-the-art video mapping technology.

As well as the two-story tall central projection area, the exhibition also includes a one-of-a-kind VR experience in a separate gallery. This multi-sensory experience guides the viewer through a ten-minute journey on “a day in the life of the artist”, providing a chance to discover the inspiration behind some of his most beloved works including Vincent’s Bedroom at Arles, and Starry Night Over The Rhone River.

A drawing studio and additional galleries that explore the life, works and techniques of Van Gogh, create a truly immersive experience that provides its audience with a new, intimate understanding of the post-impressionist genius and his work.

The work of entertainment producer Exhibition Hub together with Fever, the leading entertainment discovery platform, Van Gogh: The Immersive Experience, first premiered in a cathedral in Naples, Italy, in November of 2017. Since then, Exhibition Hub has presented the experience in Brussels, Beijing and Tel Aviv, and it is currently operating exhibits in Austria and Belgium. Following its success in Europe, the highly anticipated experience will also launch in multiple cities across the US this year, including New York, Washington DC, Philadelphia, Dallas, Atlanta, Miami, Boston & Houston. The first to open is the experience in Atlanta this May, where the event sold out over 100,000 tickets in the first week after release.

Animated visuals for Van Gogh: The Immersive Experience were created in collaboration with the world-renowned digital media artists Dirty Monitor whose work has been the centerpiece of events such as the Bordeaux Wine Festival, the Beijing International Film Festival, and the new year’s celebrations at the Burj Khalifa in Dubai.

Immersive and educational, Van Gogh: The Immersive Experience provides a COVID-safe digital experience and great day out for adults and children alike.

The exact location for the experience will be announced in the coming weeks, but will be a unique and inspirational venue in the heart of the city, with at least 20,000 square-feet of space to enjoy, and 30 foot ceilings.

Exhibition Hub is a curator, producer and distributor of large exhibitions across the world, from Brazil to China to Paris to Moscow. They deliver edutainment experiences to wide audiences and adapt their productions to the venue creating each time an original experience from museums, exhibition centres, galleries to shopping malls, old churches, historical buildings and other unique spots.

Nowadays, Exhibition Hub focuses more and more on immersive experiences. They offer a spectacular 360° video, light and music experience and a one of a kind virtual reality experiences each a compliment to the immersive experiences, didactic introduction galleries allowing the visitor to immerse himself/herself into the artist before experiencing the spectacular larger than life projections all synchronized to an original score of music.

Fever is the leading global entertainment discovery platform. Fever has revolutionised the world of entertainment since 2015, inspiring over 40 million people every month to discover the best experiences in their cities. Fever empowers event organizers to create amazing experiences, with successful examples such as the “Candlelight Concert Series” attended by over 1 million guests, the Los Angeles based “Stranger Things: The Drive-Into Experience”, or the “Mad Hatter G&T Party” in multiple cities across the US. Through the use of its technology, Fever works alongside organisers, promoters and brands to create unique and original experiences.

Fever is currently present in more than 50 cities, with offices in London, at Camden Market, as well as New York, Hollywood, Chicago, Paris, Madrid and Barcelona, with a team of over 350 people. Fever is backed by leading institutional investors, including Rakuten Capital (investors of Pinterest and Lyft, among others), Accel (investors in tech companies such as Facebook, Slack and Spotify), Fidelity and Atresmedia (producers of successful TV shows such as Money Heist).