May 22, 2022
1 min read

Kenya launches strategy to guide tourism recovery

Kenya has launched a strategy to guide the growth and recovery of the tourism sector in the next five years, a senior official said…reports Asian Lite News

Najib Balala, cabinet secretary, Ministry of Tourism and Wildlife, said that the strategy outlines an actionable plan that is designed around the four pillars that will assist to transform Kenya into a top tourist destination in Africa, reports Xinhua news agency.

“The strategy calls for repositioning of Kenya’s brand, developing new and existing markets, developing new tourism products and experiences as well as developing enablers to further strengthen the industry,” Balala said.

Government data indicates that international tourist arrivals hit 870,465 in 2021, earning the country 146 billion shillings (about $1.25 billion).

Balala said that the plan also provides a roadmap to guide the marketing of experiences and tourism products in Kenya.

He noted that the East African nation will focus on promoting nature and wildlife, adventure and sports, cultural communities as the coastal and cities to foreign and domestic tourists.

ALSO READ: Kenya Polls Enter New Phase

He revealed that the strategy was an important part of the ministry of tourism’s mission to accelerate economic transformation of communities through providing solutions and opening up new opportunities for growth in the sector.

“Despite the many challenges and sometimes difficult environment, the tourism sector has made tremendous progress in developing practical frameworks that deliver a memorable visitor experience. The strategy was developed with a clear vision of propelling the sector to newer and higher heights,” Balala added.

He said that the Covid-19 pandemic adversely affected the tourism industry, necessitating the need to re-strategize in order to re-grow and reshape the tourism ecosystem in a smart way that will ensure continued resilience and sustainability of the industry.

Previous Story

Iran FM: Iran serious about reaching agreement in Vienna

Next Story

WEF 2022 to focus climate change, Ukraine crisis

Latest from AFRICA NEWS

Arab League Slams Sudan Strikes

The condemnation followed the Sudanese army’s announcement on Sunday that RSF drones had targeted a military airbase..reports Asian Lite News The Arab League (AL) condemned reported drone attacks by the paramilitary Rapid

Over 45,000 affected by Somalia flash floods 

The Horn of Africa is one of the regions most vulnerable to climate change, and extreme weather events are becoming increasingly frequent and intense  More than 45,000 people have been affected by

S Africa’s equity pitch

Steenhuisen was delivering the opening address at the three-day meet ahead of the G20 leaders’ summit towards the end of the year. South Africa holds the presidency of the G20 this year

EYE-CATCHING

Aircrafts perform during the South African Air Force (SAAF) Museum Airshow in Pretoria, South Africa. The annual SAAF Museum Airshow took place here on Saturday.

Kanga power!  

A partnership between Kenya, the UK and private sector to deliver growth and jobs by reducing reliance on foreign imports, supporting women and the environment   The UK, Kenya, and the County
Go toTop

Don't Miss

Kenya and Haiti sign key pacts

Kenya’s President said in a statement that he and Haitian

Arab Forum Slams Israeli Raids on Al-Aqsa

Arab ministerial committee denounces Israeli attacks on Al-Aqsa Mosque An