100 UK firms to move to permanent 4-day working week

Speaking to The Guardian, Awin’s chief executive Adam Ross said that switching to the new working pattern was “one of the most transformative initiatives we’ve seen in the history of the campaign”…reports Asian Lite News

A hundred companies in the United Kingdom have signed up for a permanent four-day working week for all employees without cutting any pay. The 100 companies employ around 2,600 staff in total, but the 4 Day Week Campaign is hoping that they will be able to bring a transformative change in the country.

The supporters of the four-day week have said that the five-day pattern is a hangover from an earlier economic age. As per The Guardian, they have argued that a four-day week would drive firms to improve their productivity and get the same work done in fewer hours. Early adopters of this policy have also found it a great way of attracting and retaining employees.

Out of the 100 companies, the two biggest firms in the UK which have signed up to adopt the four-day working week are Atom Bank and global marketing company Awin, who each have around 450 employees in the UK. They have reportedly been accredited by the 4 Day Week Campaign, meaning they have proved that they have genuinely reduced working hours for staff rather than just condensing the same number of hours into fewer days.

Speaking to The Guardian, Awin’s chief executive Adam Ross said that switching to the new working pattern was “one of the most transformative initiatives we’ve seen in the history of the campaign”.

“Over the course of the last year and a half, we have not only seen a tremendous increase in employee wellness and wellbeing but concurrently, our customer service and relations, as well as talent relations and retention also have benefited,” Ross added.

Meanwhile, as per the outlet, the 4 Day Week Campaign is also running the world’s biggest pilot for the working pattern for around 70 companies employing 3,300 workers. It is a trial with researchers at the University of Cambridge and Oxford as well as Boston University and thinktank Autonomy.

When asked in September – in the middle of the trial – how it was going, 88 percent of those companies said that the four-day week was working “well” for their business and around 95 percent said productivity had either stayed the same or improved since the introduction.

Most of the companies that have officially adopted the new working pattern are in the service sector such as technology, events or marketing companies. But the campaign also added that some manufacturing and construction employers have also signed up.

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